Influencer marketing is growing around the world, and a significant amount of activity is migrating to Instagram Stories. However, fraud is also growing, and that threatens the authenticity of influencer marketing.View this Report
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US 2018 Holiday Season Review and 2019 Preview
Spending Strength Across Ecommerce and Traditional Retail, but Uncertainty Looms Ahead
Western Europe Ecommerce Trends in 2019
Holiday Shopping Patterns, Digital Grocery and the Rise of Amazon and Alibaba
Mobile Trends 2019
10 Predictions for What Marketers Can Expect
Between Thanksgiving and Christmas this year, holiday shoppers have 32 days to complete their gift-giving checklists. This is the most time retailers will ever have, and it only happens every seven years. Dawn Erksa, senior director of marketing for The Home Depot spoke with eMarketer's Danielle Drolet about the home improvement giant's upcoming seasonal plans.
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Marketers’ Roundtable: The Biggest Opportunities in Brazil’s Ecommerce Market
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Marketers' Roundtable: Ecommerce in Argentina Isn't a Trend—It's a Consumer Habit
Cámara Argentina de Comercio Electrónico (CACE)
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Which Activities Have US Smartphone/Tablet Owners Done Using Apps on Their Smartphone/Tablet in the Past Month? (% of respondents, by demographic, April 2019)
Expected Change in Sales Channel Investments According to Online Retailers in France, 2019 (% of respondents)
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Smartphones Are the Overwhelming Driver of Social Referrals
Apr 29, 2019
As a last-touch channel, social networks have doubled in visit share to US retail sites in the past two years. And the overwhelming majority of social referrals come from smartphones, according to Q1 2019 data from Adobe Digital Insights.
More Millennials Buy Online, but In-Store Still Plays Role in Path to Purchase
Apr 12, 2019
Millennials have long been omnichannel shoppers, but their preference for digital channels is growing alongside the rise of D2C brands and mcommerce.
Mobile Web vs. Mobile App: Where Do Shoppers Spend Time and Money?
Apr 07, 2019
In 2018, total worldwide app revenues grew 63% year over year, according to app commerce company Poq. Additionally, time spent in shopping apps grew 45% from two years prior, per data from App Annie.
Smartphones Will Account for More than One-Third of Ecommerce Sales in 2019
Apr 04, 2019
Smartphone retail mcommerce sales will make up 34% of all US ecommerce sales this year, reaching $203.94 billion. While desktop purchases still dominate—amounting to $331.85 billion in 2019—they are growing at a rate of just 5.0%.
What Retailers Need to Know About Gen Z
Apr 01, 2019
Gen Z is a tough generation for retailers to figure out. They grew up on the internet, but don't like to be targeted with ads there, and crave authenticity in all of their interactions. We parsed the research to help retailers figure it out.