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More Millennials Buy Online, but In-Store Still Plays Role in Path to Purchase

Apr 12, 2019

Millennials have long been omnichannel shoppers, but their preference for digital channels is growing alongside the rise of D2C brands and mcommerce.

Mobile Web vs. Mobile App: Where Do Shoppers Spend Time and Money?

Apr 07, 2019

In 2018, total worldwide app revenues grew 63% year over year, according to app commerce company Poq. Additionally, time spent in shopping apps grew 45% from two years prior, per data from App Annie.

Smartphones Will Account for More than One-Third of Ecommerce Sales in 2019

Apr 04, 2019

Smartphone retail mcommerce sales will make up 34% of all US ecommerce sales this year, reaching $203.94 billion. While desktop purchases still dominate—amounting to $331.85 billion in 2019—they are growing at a rate of just 5.0%.

What Retailers Need to Know About Gen Z

Apr 01, 2019

Gen Z is a tough generation for retailers to figure out. They grew up on the internet, but don't like to be targeted with ads there, and crave authenticity in all of their interactions. We parsed the research to help retailers figure it out.

How Much Will Retail Sales Grow This Year?

Feb 20, 2019

After a great year for retail—rising 5.3% in 2018—sales will slow but also expand 3.2% in 2019.

Holiday Shopping on Smartphones Led to Strong Ecommerce Growth

Feb 19, 2019

The 2018 retail holiday season was exceptionally strong, with the highest growth rates for brick-and-mortar and ecommerce sales since 2011. Online spending performed noticeably better than the industry’s already optimistic expectations.