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Smartphones Are the Overwhelming Driver of Social Referrals

Smartphones Are the Overwhelming Driver of Social Referrals

Apr 29, 2019

As a last-touch channel, social networks have doubled in visit share to US retail sites in the past two years. And the overwhelming majority of social referrals come from smartphones, according to Q1 2019 data from Adobe Digital Insights.

More Millennials Buy Online, but In-Store Still Plays Role in Path to Purchase

More Millennials Buy Online, but In-Store Still Plays Role in Path to Purchase

Apr 12, 2019

Millennials have long been omnichannel shoppers, but their preference for digital channels is growing alongside the rise of D2C brands and mcommerce.

Mobile Web vs. Mobile App: Where Do Shoppers Spend Time and Money?

Mobile Web vs. Mobile App: Where Do Shoppers Spend Time and Money?

Apr 07, 2019

In 2018, total worldwide app revenues grew 63% year over year, according to app commerce company Poq. Additionally, time spent in shopping apps grew 45% from two years prior, per data from App Annie.

Smartphones Will Account for More than One-Third of Ecommerce Sales in 2019

Smartphones Will Account for More than One-Third of Ecommerce Sales in 2019

Apr 04, 2019

Smartphone retail mcommerce sales will make up 34% of all US ecommerce sales this year, reaching $203.94 billion. While desktop purchases still dominate—amounting to $331.85 billion in 2019—they are growing at a rate of just 5.0%.

What Retailers Need to Know About Gen Z

What Retailers Need to Know About Gen Z

Apr 01, 2019

Gen Z is a tough generation for retailers to figure out. They grew up on the internet, but don't like to be targeted with ads there, and crave authenticity in all of their interactions. We parsed the research to help retailers figure it out.