Holiday & Seasonal Shopping
This follow-up to our Amazon Prime Day 2019 preview report analyzes the post-event results for Amazon and other retailers, and its implications for back-to-school season and beyond.View this Report
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Amazon Prime Day 2019
Black Friday in July and the Kickoff to Back-to-School Shopping
US 2018 Holiday Season Review and 2019 Preview
Spending Strength Across Ecommerce and Traditional Retail, but Uncertainty Looms Ahead
Western Europe Ecommerce Trends in 2019
Holiday Shopping Patterns, Digital Grocery and the Rise of Amazon and Alibaba
Focusing on the holiday season is important, but incorporating the data you've collected year-round will likely make it more actionable. George Gallate, principal at MKTG2.U, spoke with eMarketer's Danielle Drolet about how retailers can leverage the data they've collected throughout the year for an effective holiday customer experience.
Holiday Shoppers—Especially Young Adults—Still Want Amazing In-Store Experiences
Senior Vice President, Premier Sales and Account Management
Home Depot: Give Holiday Shoppers 'Maximum Flexibility'
senior director of marketing
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Which Types of Digital Purchases Did US Amazon Prime Members* Make During Prime Day? (% of respondents, July 2019)
Which Devices Did US Amazon Prime Members* Use to Shop vs. Buy During Prime Day? (% of respondents, July 2019)
Where Do Digital Shoppers* Worldwide Typically Start Their Online Holiday Shopping? (% of respondents, Jan 2019)
Where Do Digital Shoppers Worldwide Prefer to Do Their Holiday Shopping? (% of respondents, Jan 2019)
More On: Holiday & Seasonal ShoppingSee All
Give Your Retail Customers the Emails They Really Want This Holiday Season | Sponsored Content
Aug 16, 2019
As a retail email marketer, you are probably planning your year-end holiday marketing campaigns right now. An NRF report shows that 40% of consumers plan on starting their holiday shopping before November 1, a number that includes a substantial 12% who reported that they will begin before September 1.
Unboxing Prime Day 2019
Aug 14, 2019
Last month, Amazon held its fifth annual Prime Day event to honor its Prime members with steep discounts and deals across a range of products and categories. This year’s midsummer shopping event—extended to 48 hours and held on July 15 and 16—racked up record sales, further cementing Amazon’s ecommerce leadership position, while creating incremental opportunities for sellers and competing retailers.
Avoid Nine Holiday Retail Revenue Killers with Email | Sponsored Content
Aug 09, 2019
The holiday season presents an enormous revenue opportunity for retail brands. Sailthru found that 58% of retail marketers expect between 21% to 50% of annual revenues to be generated from holiday shopping.
Back To School 2019: Mobile Shopping, Midsummer Sales and Big-Box Retailers Dominate This Year’s Trends
Aug 01, 2019
Amazon Prime Day serves as the unofficial kickoff to the back-to-school shopping season, and spending on back-to-school items is expected to reach $26.2 billion in 2019, according to the National Retail Federation (NRF).
Prime Day and Amazon’s New Flywheel: Media, Advertising and Commerce
Jul 24, 2019
Facebook, Google and Amazon are engaged in a game of thrones—an epic battle for digital supremacy. The anointed one will be whichever company stakes its claim to all three coins of the digital realm: media, advertising and commerce.
Four Takeaways from Amazon Prime Day 2019
Jul 22, 2019
Despite protests, technical concerns and stiff competition from ecommerce rivals, Amazon managed to hold its most successful Prime Day yet. Though the company did not disclose its sales figures—or how many new Prime members were added—Amazon announced that it sold 175 million items during the two-day event and surpassed its combined sales total from Black Friday and Cyber Monday in 2018.