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How Wayfair’s Way Day Compares with Last Year, and What Manufactured 'Holidays' Mean for Retailers

How Wayfair’s Way Day Compares with Last Year, and What Manufactured 'Holidays' Mean for Retailers

May 06, 2019

In April, Wayfair celebrated its second annual Way Day, a “holiday” dedicated to better-than-Black-Friday deals. The retailer saw double-digit sales growth over the first Way Day, as well as an increased number of orders and unique customers, according to an April 2019 report from Edison Trends. Better timing, an extended sales period and greater consumer offerings helped the retailer achieve these metrics.