Holiday & Seasonal Shopping
Reports
The Amazon Prime Day 2019 Halo Effect
This follow-up to our Amazon Prime Day 2019 preview report analyzes the post-event results for Amazon and other retailers, and its implications for back-to-school season and beyond.
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See AllAmazon Prime Day 2019
Black Friday in July and the Kickoff to Back-to-School Shopping
US 2018 Holiday Season Review and 2019 Preview
Spending Strength Across Ecommerce and Traditional Retail, but Uncertainty Looms Ahead
Western Europe Ecommerce Trends in 2019
Holiday Shopping Patterns, Digital Grocery and the Rise of Amazon and Alibaba
Interviews
Why Data Matters This Holiday Season
Focusing on the holiday season is important, but incorporating the data you've collected year-round will likely make it more actionable. George Gallate, principal at MKTG2.U, spoke with eMarketer's Danielle Drolet about how retailers can leverage the data they've collected throughout the year for an effective holiday customer experience.
George Gallate
Principal
MKTG2.U
Charts
There are 491 charts about 'Holiday & Seasonal Shopping'
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US Holiday Season Retail Mcommerce Sales, 2013-2019 (billions and % of holiday season retail ecommerce sales)
US Retail and Retail Ecommerce* Holiday Season Sales Growth, 2013-2019 (% change)
US Retail Holiday Season Sales, 2018 & 2019 (billions, % change and % of total)
Comparative Estimates: US Holiday Season Retail and Retail Ecommerce Growth, 2019 (% change vs. same period of prior year)
Channels/Devices Used by UK Internet Users to Purchase Holiday Gifts in 2018 vs. 2019 (% of respondents)
More On: Holiday & Seasonal Shopping
See AllSustainability Is Factoring into 2019 Holiday Purchases
Oct 14, 2019
Discounts and low prices are historic holiday asks. But this year, sustainability is also top of mind. According to a recent survey, shoppers are more mindful of who they do business with, especially as it pertains to the environment.
How Will Retailers, Consumers Respond to Short Holiday Shopping Season? | Sponsored Content
Oct 04, 2019
More than two-thirds of shoppers (68%) surveyed in RetailMeNot’s annual Holiday Insights guide said this year’s compressed holiday shopping season will change the way they shop. About one-third (34%) said they will start looking for deals earlier than they did last year, and 28% plan to start buying gifts sooner than they did in 2018.
