Holiday & Seasonal Shopping
2018 was a banner year for US holiday retail sales across both brick-and-mortar and ecommerce. But with more economic uncertainty ahead, the 2019 holiday season is not shaping up to be quite as strong.View this Report
Focusing on the holiday season is important, but incorporating the data you've collected year-round will likely make it more actionable. George Gallate, principal at MKTG2.U, spoke with eMarketer's Danielle Drolet about how retailers can leverage the data they've collected throughout the year for an effective holiday customer experience.
Holiday Shoppers—Especially Young Adults—Still Want Amazing In-Store Experiences
Senior Vice President, Premier Sales and Account Management
Home Depot: Give Holiday Shoppers 'Maximum Flexibility'
senior director of marketing
There are 663 charts about 'Holiday & Seasonal Shopping'
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US Mobile Share of Ecommerce Conversions During 2018 Holiday Season*, by Device Type, Nov-Dec 2018 (% of total)
US Ecommerce Transactions and Transaction Growth on Select Days Over Holiday Season, 2017 & 2018 (millions and % change)
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US Father's Day* Spending, 2012-2019 (billions)
May 30, 2019
How Wayfair’s Way Day Compares with Last Year, and What Manufactured 'Holidays' Mean for Retailers
May 06, 2019
In April, Wayfair celebrated its second annual Way Day, a “holiday” dedicated to better-than-Black-Friday deals. The retailer saw double-digit sales growth over the first Way Day, as well as an increased number of orders and unique customers, according to an April 2019 report from Edison Trends. Better timing, an extended sales period and greater consumer offerings helped the retailer achieve these metrics.