Ecommerce Sales

Consumers are getting more comfortable every year with purchasing online or through their mobile phones. How much of that purchasing is through ecommerce? eMarketer reports and forecasts include data and statistics on total retail sales, (including growth, and penetration figures) for retail ... ecommerce and retail mcommerce, and each category can be broken out by country, region or by company. eMarketer tracks ecommerce sales on Amazon, including its retail ecommerce sales, Amazon direct sales and Amazon Marketplace sales. Other companies tracked include Apple, Best Buy, Costco, eBay, Home Depot, Macy's, QVC, Walmart and Wayfair. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • What percentage of total retail sales are online?
  • How much is ecommerce worth?
  • What percentage of online sales is Amazon?

Reports

Interviews

More On: Ecommerce Sales

See All

Retail Sites Are Becoming Some of the Most Valuable Real Estate in Digital Advertising

Jul 16, 2019

Retail media has turned Amazon into an advertising behemoth, allowing the ecommerce giant to become a significant player in the US digital ad market.

What’s Shaping Latin America’s Retail Ecommerce?

What’s Shaping Latin America’s Retail Ecommerce?

Jul 10, 2019

Recent technological and logistical innovations in Latin America have given rise to myriad growth opportunities for retailers to engage with consumers across digital channels and geographic areas. One critical aspect that is helping expand ecommerce is the rising trust consumers have in making transactions online.

Brexit Hits the High Street, but Ecommerce Proves Resilient

Brexit Hits the High Street, but Ecommerce Proves Resilient

Jul 07, 2019

Brexit and its aftermath are very much top of mind for UK companies this year. Retail is feeling the uncertainty as consumers remain circumspect about their discretionary spending and retailers face increasingly tighter margins.

Alibaba, JD.com Lead in China, but a Few Others Are Making Dents, Too

Jul 02, 2019

The retail ecommerce ecosystem in China is extremely diverse. While Alibaba and JD.com are the clear sales leaders, a handful of other players are holding their own, sometimes by carving out a niche market, be it Suning in consumer electronics or Mogujie in women’s apparel.

US Digital Buyers Near Saturation Point as Penetration Surpasses 80%

Jul 01, 2019

Americans are poised to spend $586.92 billion in retail ecommerce in 2019, with a year-over-year growth rate of 14.0%.

Ecommerce Continues Strong Gains Amid Global Economic Uncertainty

Jun 30, 2019

The global retail market will reach $25.038 trillion in 2019, an increase of 4.5% and a slight acceleration in growth vs. the prior year, per our estimates. At the same time, it represents a marked decline from the five years preceding that, when global retail sales grew at rates between 5.7% and 7.5% each year.

Germany Ecommerce 2019

Germany Ecommerce 2019

Jun 27, 2019

Total retail sales in Germany will top $927 billion in 2019. Ecommerce will account for an estimated 8.8% of that, or $81.85 billion—but digital sales are rising much faster, at 7.8% this year.

France Ecommerce 2019

France Ecommerce 2019

Jun 27, 2019

Ecommerce sales in France will rise 11.5% in 2019, to €58.84 billion ($69.40 billion), accounting for 9.5% of total retail sales. Sales via mobile devices will post the highest annual growth rate, at 20.6%.

US Ecommerce 2019

US Ecommerce 2019

Jun 27, 2019

US ecommerce will continue to grow by double digits in 2019 amid a strong economic backdrop that is beginning to moderate compared with prior years.

UK Ecommerce 2019

UK Ecommerce 2019

Jun 27, 2019

Retail sales in the UK are slowing as Brexit concerns bite. However, ecommerce growth remains robust, underpinned by smartphone shopping and buying. The future of retail, however, is omnichannel.

Latin America Ecommerce 2019

Latin America Ecommerce 2019

Jun 27, 2019

This report provides a regional and country-by-country analysis for retail ecommerce and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, Chile and Mexico. It also examines emerging trends and key drivers fueling regional market movements.

Amazon's Marketplace Is Growing, but Most of Its Sellers Are Active on eBay, Too

Amazon's Marketplace Is Growing, but Most of Its Sellers Are Active on eBay, Too

Jun 25, 2019

When looking at the largest US ecommerce sites, eBay is a distant second to Amazon. But as third-party sellers become more prominent on Amazon’s marketplace, many want to expand to other platforms, a possible silver lining for eBay.

China No Longer Expected to Overtake US in Retail Sales in 2019 Amid Trade War

Jun 24, 2019

The trade war between the world’s two largest retail markets is taking its toll, especially on China. Coupled with a slowing domestic auto market, the trade war is hurting the country's retail sales. In our latest worldwide retail forecast, we have cut our outlook for China and the US. As a result, China will not surpass the US in total retail sales this year, as expected in our Q4 2018 forecast. That milestone will likely not happen until 2021.

eMarketer’s Analysts Explain Mary Meeker’s '2019 Internet Trends Report'

eMarketer’s Analysts Explain Mary Meeker’s '2019 Internet Trends Report'

Jun 21, 2019

Mary Meeker, “queen of the internet” and venture capitalist at Bond Capital, released her highly anticipated annual “Internet Trends Report” and touched on everything from digital media usage in the US to consumer confidence in China in the 333-slide presentation she gave at the Recode Code Conference earlier this month.

What's Driving Online Sales of Health, Personal Care and Beauty Products?

What's Driving Online Sales of Health, Personal Care and Beauty Products?

Jun 20, 2019

We forecast that US retail ecommerce sales of health, personal care and beauty products will surpass $53 billion this year, up 18.6% from 2018, making it the second-fastest growing category among those we track—slightly slower than food and beverage.