Digital Shoppers & Buyers
Reports
UK Key Digital Trends 2020
UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.
View this ReportInterviews
Can Amazon Penetrate Canada's Saturated Digital Grocery Market?
Amazon is already one of the top digital retailers in Canada. But that may not be the case with digital grocery, a highly competitive space where established players are vying to fill up virtual shopping carts. eMarketer spoke with Michael LeBlanc, founder and principal of M.E. LeBlanc & Company, about Amazon's role in the country's overall ecommerce landscape and its digital grocery sector.
Michael LeBlanc
Founder, Principal
M.E. LeBlanc & Company
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There are 1265 charts about 'Digital Shoppers & Buyers'
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Christmas Shopping Purchased Digitally vs. In-Store According to Christmas Buyers in Great Britain, Dec 2019 (% of respondents)
Most Recent Digital Grocery Store or Service Used by US Digital Shoppers, Sep 2019 (% of respondents)
What Types of Supermarket Items Do US Digital Buyers Purchase Digitally? (% of respondents, Sep 2019)
Reasons US Digital Buyers Digitally Purchase Supermarket Items, Sep 2019 (% of respondents)
How Do US Digital Shoppers Shop for Food and Groceries? (% of respondents, Sep 2019)
More On: Digital Shoppers & Buyers
See AllMore Consumers Are Turning to Digital Payment Plans, Even for Low-Cost Items
Jan 22, 2020
Consumers are becoming more cognizant of their spending, some even considering financing high-ticket purchases in an effort to not spend all their money in one transaction.
Digital Will Continue to Disrupt Physical Retail in the UK
Jan 21, 2020
UK consumers continue to spend. However, as the realities of Brexit finally hit in 2020, the purse strings will tighten. And with ecommerce becoming an ever-greater portion of total UK retail sales, the effect on the high street will be marked. A hard delineation between the online and offline worlds isn’t necessarily helpful, though, as those lines between “clicks and bricks” continue to blur.
Toys Are Still Prevalent for Many Kids Today
Jan 13, 2020
Amid all the handwringing about screen time—plus the demise of Toys "R" Us—one could easily imagine that kids have lost interest in toys. But they haven’t.
Amazon Continues to Entice Consumers with Free Shipping, Even for Simple Toiletries
Jan 10, 2020
Most consumers want a product delivered the second they order it, and Amazon is betting on that behavior to drive more sales by offering free one-day shipping on Prime-eligible products. An October 2019 CivicScience survey found that a plurality of US internet users would rather order a low-cost item (less than $5) via Amazon than buy it in-store.
For Meal Subscription Service Freshly, Evolving Lifestyles and a Flood of Customer Data Are Helping Bolster Growth
Jan 06, 2020
Consumers are constantly in search of convenience, particularly in the form of timesaving. In the past 12 months, numerous direct-to-consumer (D2C) meal plan services have emerged, offering consumers an alternative solution to home cooking without paying a dreaded visit to the grocery store—or spending time trying to figure out a recipe.
Shoppable Content Will Evolve Toward Sight, Sound and Motion
Dec 19, 2019
Though social commerce conversions will remain a challenge, the mid-funnel opportunity is growing. Instagram’s continued rollout of shoppable content features is helping brands and influencers spotlight product content and forge a better path to purchase. Pinterest has also introduced features to make it easier for retailers to upload and promote product content. And video-first platforms Snapchat and TikTok are both testing shoppable content features.
