Digital Shoppers & Buyers

Reports

Interviews

More On: Digital Shoppers & Buyers

See All

Shoppers May Shun Retailers with Poor Product Suggestions

Jul 02, 2018

Email marketing is one of the most evergreen retail tactics. It's also one of the most targeted forms of messaging since recipients opt-in and often provide solicited information or preferences. Despite these factors, personalization can still be hit or miss.