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Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts

Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts

Sep 30, 2019

Social media has become a hub of influence on many consumers’ shopping. Boomers, though, have been wary of this, whether via ads, postings by fellow consumers or the cajolery of “influencers.”

Experiential Retail Encourages Greater In-Store Shopping for Consumers This Holiday Season

Experiential Retail Encourages Greater In-Store Shopping for Consumers This Holiday Season

Sep 25, 2019

In-store shopping is seeing a resurgence as retailers continue to provide consumers with convenient and exciting purchase experiences. And with the holidays approaching, it’s important for retailers to evolve their in-store strategies to encourage repeat shopping.

Roughly Six in 10 Baby Boomers Are Digital Buyers

Roughly Six in 10 Baby Boomers Are Digital Buyers

Sep 24, 2019

Boomers are not indifferent to the benefits of digital shopping. However, their reluctance to use smartphones for any and everything tends to limit the digital proportion of their overall shopping—as does their worry about digital privacy.