B2C Ecommerce Sales

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Three Key Takeaways on Amazon's Plans for Advertising, Video and Voice

Sep 21, 2018

At an eMarketer breakfast event yesterday, a panel of eMarketer analysts weighed in on Amazon and discussed the giant's future.

Digital Advertising on Amazon and the Duopoly—What It Means for Everyone Else

Sep 13, 2018

In this live-video webinar, eMarketer senior analyst Nicole Perrin briefs you on the growth of the duopoly: Google and Facebook, and also on Amazon—which has become a giant in its own right. She’ll also examines the reasons why it's still important for brands to work with other platforms and publishers.

In China, Millennials Are Driving Digital Travel Sales

Aug 21, 2018

Nowhere is the shift from offline to online booking more pronounced than in China. Digital travel sales in the region will total $133.90 billion in 2018, a 20.5% increase over 2017.

Marketers’ Roundtable: The Biggest Opportunities in Brazil’s Ecommerce Market

Aug 14, 2018

Three local experts talk about what retailers should consider as they develop an ecommerce strategy for Brazil.

Using Marketing Data for Merchandising

Aug 09, 2018

Many companies now use big data to optimize marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power product and merchandising efforts.

How Amazon Disrupted Brands' Data-Driven Merchandising Efforts

Aug 09, 2018

Mike Sands, co-founder and CEO of Signal, discusses how companies use marketing data to modify their merchandising efforts, and why they need to pay extra close attention to Amazon.

Retail and Ecommerce Sales in Western Europe 2018

Aug 06, 2018

Retail ecommerce sales in Western Europe will rise 11.6% to $381.58 billion in 2018. Amazon is planning to capitalize on rebounding markets by building 1,300 warehouses across the continent.

US Omnichannel Retail StatPack 2018

Jul 30, 2018

This StatPack provides a visual overview of major omnichannel retailing trends in the US.

Retail and Ecommerce Sales in China 2018

Jul 19, 2018

Retail ecommerce platforms in China will total $1.53 billion in sales this year. Over 58% of these sales will take place through Alibaba’s digital storefronts.