This report will guide marketers through a customer journey mapping exercise and explore why and how different content can be implemented throughout the life cycle.View this Report
Irvin Gray, head of marketing at wireless charging provider Chargifi, discusses how loyalty strategy plays out as the company works to acquire customers and grow its business in the early stages.
Head of Marketing
There are 398 charts about 'B2B Marketing'
Most Recent Charts
What Are the Leading Areas of Marketing Spending for US B2B Marketing Professionals? (% of respondents, Sep 2019)
What Do US B2B Marketing Professionals Think Will Be the Trending Marketing Topics in 2020? (% of respondents, Sep 2019)
How Will the Marketing Budget for US B2B Marketing Professionals Change from 2019 to 2020? (% of respondents, Sep 2019)
More On: B2B MarketingSee All
B2B Tech CMOs on Leveraging Data to Strategically Cater to Buyers
Oct 09, 2019
The transformation of technology and systems has given rise to a whole new host of responsibilities for B2B Tech CMOs, but most will tell you that the future of the role is focused on providing a holistic customer experience to ensure growth and loyalty.
How B2B Companies Are Meeting Rising Digital Experience Expectations | Sponsored Content
Oct 04, 2019
Increasing digital expectations from customers or partners is the top external business threat for 84% of respondents in Episerver’s digital experience survey of 700 decision-makers in enterprise B2B organizations.
SAP’s Alicia Tillman on the Makeup of a Modern Marketing Team and an Experience-Driven Economy
Sep 24, 2019
As CMO of one of the largest software companies in the world, SAP’s Alicia Tillman believes that quality of experience is at the center of today’s economy. Even in the B2B sector, Tillman focuses her efforts on telling a consumer-centric story, not only marketing to the stakeholders in charge of purchasing technology, but also the employees who use it. She finds that her marketing team does this best when data is successfully interpreted and used to shape a narrative that resonates with consumers of technology within the business.