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How Are B2B Marketers Measuring Their Content-Driven Campaigns?

How Are B2B Marketers Measuring Their Content-Driven Campaigns?

May 14, 2019

Most business-to-business (B2B) marketers do some sort of content marketing, but they often do not measure the payoff of their content efforts.

The Data to Drive Your B2B Omnichannel Experiences May Be Closer Than You Think | Sponsored Content

The Data to Drive Your B2B Omnichannel Experiences May Be Closer Than You Think | Sponsored Content

Apr 05, 2019

Today’s B2B buyers are taking closer control of their own purchase journeys, conducting extensive research into potential vendors before engaging. But execution first demands deft use of trustworthy data. Learn about these insights and more from eMarketer and Accenture Interactive.