Artificial Intelligence (AI)
Reports
Smart Homes 2020
As the use of smart-home technology increases, brands are experimenting with ways to use these connected IoT devices and systems—and the massive amounts of data that flows from them—in their marketing activities.
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How Artificial Intelligence Enhances Marketers' Dynamic Creative Optimization Efforts
Dynamic creative optimization (DCO) uses multiple data feeds to create a personalized ad experience. To get the most out of those feeds, marketers can employ artificial intelligence (AI) to automate multiple facets of DCO. Prajwal Barthur, InMobi's director of products for advertising platforms, talked to eMarketer's Nicole Perrin about how marketers can take advantage of AI as they rely more on DCO for more personalized ad campaigns.
Prajwal Barthur
Director of Products, Advertising Platforms
InMobi
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Implementation Stage of Emerging Technology* Into Their Products** According to Financial Services Companies Worldwide, June 2019 (% of respondents)
Top 5 Facial Recognition Payment Usage Scenarios Among Mobile Payment Users in China, Aug 2019 (% of respondents)
Advantages of Facial Recognition Payment According to Facial Recognition Payment Users in China, Aug 2019 (% of respondents)
Reasons that Facial Recognition Payment Users in China Are Concerned About Using Facial Recognition Payment, Aug 2019 (% of respondents)
Facial Recognition Payment Users in China, 2018-2022 (millions and % change)
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How Do Consumers Feel About Biometrics?
Oct 10, 2019
More retailers are investing in biometrics, including behavioral tracking and facial and voice recognition to not only improve store security—and potentially catch shoplifters—but to also target consumers with promotional content.