Artificial Intelligence (AI)

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How Do Consumers Feel About Biometrics?

How Do Consumers Feel About Biometrics?

Oct 10, 2019

More retailers are investing in biometrics, including behavioral tracking and facial and voice recognition to not only improve store security—and potentially catch shoplifters—but to also target consumers with promotional content.

How Retailers Are Using Biometrics to Identify Consumers and Shoplifters

Oct 03, 2019

Though most are loath to admit it, retailers already make extensive, behind-the-scenes use of biometrics to track employees, nab shoplifters and improve store security.

Q&A: Understanding the Customer Path to Purchase Isn’t Always Easy, but AI’s a Good Start

Sep 03, 2019

Marketers have long grappled with how to best leverage the data they’ve collected. It’s certainly a challenge as data fuels nearly all of their marketing efforts—including personalization, audience segmentation and targeting.

AI, Machine Learning Are Helping Retailers Spot Flaws in the Customer Experience

AI, Machine Learning Are Helping Retailers Spot Flaws in the Customer Experience

Aug 15, 2019

Retailers can’t always rely on customer feedback to measure the success of their ecommerce platforms. Small technical issues, which often go unnoticed by the business itself, can significantly hinder the customer experience.

Consumers Are More Likely to Use Emerging Technology When Interacting with Retailers

Consumers Are More Likely to Use Emerging Technology When Interacting with Retailers

Aug 07, 2019

Consumers are hesitant to engage with the latest automated customer experience offerings. In industries like healthcare and financial services, many prefer to consult with humans through traditional mediums. But in retail, more are willing to use emerging technologies—including chatbots and artificial intelligence (AI).

Can Conversational Commerce Save Retail? | Sponsored Content

Jul 12, 2019

About 85% of consumer transactions happen inside of a retail location, but most conversational commerce companies only focus on 15% of transactions that happen online. Inmar shares why marketers don’t need to limit chatbots and other one-to-one tools to just ecommerce transactions.

Artificial Intelligence Trends Roundup 2019

Jul 11, 2019

The artificial intelligence (AI) ecosystem is complex and in a state of constant flux. Though far from perfect, one thing is certain: Many business leaders are already bullish about AI’s ability to improve operations. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in AI.

How AI and Machine Translation Are Changing the Language Services Industry

How AI and Machine Translation Are Changing the Language Services Industry

Jul 04, 2019

As businesses work to localize their marketing strategies, advances in artificial intelligence (AI) and machine translation (MT) are making it easier to customize content for multinational audiences. As a result, the language services industry—which specializes in translation and localization—is experiencing a huge digital transformation, leaving translators and other language experts increasingly anxious about the future of their profession.