Artificial Intelligence (AI)
Canada’s AI scene is hot and centers around a few key cities that are home to universities, startups and large enterprises determined to change digital marketing for the better.View this Report
Alfredo Tan, chief digital and innovation officer at WestJet, explains how the Canadian airline created its new chatbot Juliet and early signals of success.
Chief Digital and Innovation Officer
There are 596 charts about 'Artificial Intelligence (AI)'
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Which Emerging Technologies Are Agencies and Brands in Europe Using in Their Marketing Strategy? (% of respondents, July 2018)
Which Emerging Technologies Are Agencies and Brands in Asia-Pacific Using in Their Marketing Strategy? (% of respondents, July 2018)
How Do US Internet Feel About Shopping Through Chatbots on Messaging Apps? (% of respondents, May 2018)
How Do US Internet Users Describe Their Overall Experience Interacting with Chatbots? May 2018 (% of respondents)
More On: Artificial Intelligence (AI)See All
Five Charts: How Marketers Use AI
Oct 11, 2018
Audience segmenting, ad targeting and data analysis are just some of the tasks that marketers are applying artificial intelligence to.
How Canada’s AI Research Hubs Lured Facebook, Google and Samsung North
Oct 10, 2018
Google’s executive chairman Eric Schmidt tweeted last fall that Canada “quadrupled down” on AI with a smart mix of four key elements: government, universities, large companies and startups.
Making Sense of Large Data Sets Is AI's Strength
Oct 08, 2018
With investment in artificial intelligence poised to grow, people are finding creative ways to deploy the emerging technology. While AI is known for the way it automates various tasks from ad buying to song writing, it’s greatest strength may be in how it helps business professionals quickly make sense of large amounts of information.
Advertisers Have Mixed Confidence in Blockchain
Oct 03, 2018
Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.
Cloud Computing Is Primed to Overhaul Business Analytics
Oct 01, 2018
Emerging technologies may ease struggles that businesses have with analytics.
Digital Banking Users Are Turning to Chatbots
Sep 24, 2018
Though many digital banking users in the US still prefer to talk to a human for their financial needs, a recent study from Humley found that a good number are also turning to chatbots.
Pinterest Sees Visual Search Working in Tandem with Text Search
Sep 21, 2018
Pinterest launched visual search three years ago, and it now sees 600 million visual searches per month. eMarketer's Yory Wurmser spoke with Omar Seyal, head of discovery product at Pinterest, about what the platform has learned about consumer visual search behavior.
Where Do US Decision-Makers See Their Company on the Artificial Intelligence Tech Buyer's Journey? Feb 2018 (% of respondents)
Sep 17, 2018
What Benefits Would Make US and UK Internet Users Want to Use AI? (% of respondents, Feb 2018)
Sep 12, 2018
Why Marketers Use AI for Audience Targeting
Sep 11, 2018
So far, targeting and audience segmenting are among the most common uses for the emerging technology.
Are Advertisers* Worldwide Using Artificial Intelligence for Select Digital Ad Tactics? May 2018 (% of respondents)
Sep 07, 2018
Do US Internet Users Feel that Automation Has Improved the Shopping Experience? (% of respondents, by age, Aug 2018)
Sep 06, 2018
Consumers Get Most Excited About Familiar Technologies
Sep 04, 2018
For many consumers, tried-and-true devices are more exciting than the latest gadgets.