Artificial Intelligence (AI)
Reports
Marketing Beyond the Screen
As consumers turn to voice assistants for a growing list of everyday activities, marketers are exploring ways to add value to these interactions and boost brand engagement.
View this Report
Interviews
How Brands Connect Marketing and Merchandising Data for Real-Time Results
Jim Hertzfeld, chief strategist at digital agency Perficient Digital, discusses how some brand marketers are connecting marketing data to merchandising data to maximize the value of what's available to them.
Jim Hertzfeld
Chief Strategist
Perficient Digital
Charts
There are 562 charts about 'Artificial Intelligence (AI)'
Most Recent Charts
Usage of Artificial Intelligence for Their Work According to Internet Users Worldwide, by Age, Q4 2017 (% of respondents)
Which Trends Do US Creative Professionals Believe Will Have a Significant Impact on Their Creative Output?, April 2018 (% of respondents)
Current and Planned Investment in Select Digital Technologies According to UK Executives, March 2018 (% of respondents)
Departments Prioritized for Artificial Intelligence Investment According to UK Executives, March 2018 (% of respondents)
Implementation of Select Technologies into Their Marketing Strategy According to US Marketers, Q1 2018 (% of respondents)
More On: Artificial Intelligence (AI)
See AllWill AI Change How People Approach Creative Work?
Aug 08, 2018
Advertisers and artists believe that artificial intelligence will boost their output over the next two years.
Artificial Intelligence Roundup 2018
Aug 08, 2018
Investment and interest in artificial intelligence (AI) remains high, though large-scale adoption is happening more slowly. Still, many companies have ambitious plans for AI systems and are looking to them to improve their business operations. eMarketer has curated this Roundup of articles, insights and interviews to help you understand today's AI landscape and how marketers are putting it to work.
Social Media and AI Roundup
Aug 08, 2018
Social media marketers and advertisers are looking beyond the hype and mysticism of AI, and seeing its potential for both effective campaign management and optimization. eMarketer has curated this Roundup of articles, insights and interviews so you too can get a sense of the real reality of AI and how it can support your social campaigns. (Robot not required.)
Internet Users in Select Countries in Europe Who Use Artificial Intelligence, Aug 2017 (% of respondents)
Jul 16, 2018
Why Marketers Struggle to Define Artificial Intelligence
Jul 12, 2018
What exactly is the difference between artificial intelligence and machine learning? If you’re unsure, don’t worry—you’re not alone.
Expectations of Artificial Intelligence Among B2B Marketers in North America, Q1 2018 (% of respondents)
Jul 10, 2018
Business Value of Artificial Intelligence Among Enterprises Worldwide, 2017-2022 (trillions and % change)
Jul 06, 2018
Benefits of Using Chatbots with Digital Services According to US Internet Users, Nov 2017 (% of respondents)
Jun 29, 2018
