Artificial Intelligence (AI)
Reports
Found in Translation
For many brands, language barriers and cultural differences present major impediments to cross-border marketing. Now, artificial intelligence (AI) technology is helping marketers connect more effectively with global and local audiences.
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How Artificial Intelligence Enhances Marketers' Dynamic Creative Optimization Efforts
Dynamic creative optimization (DCO) uses multiple data feeds to create a personalized ad experience. To get the most out of those feeds, marketers can employ artificial intelligence (AI) to automate multiple facets of DCO. Prajwal Barthur, InMobi's director of products for advertising platforms, talked to eMarketer's Nicole Perrin about how marketers can take advantage of AI as they rely more on DCO for more personalized ad campaigns.
Prajwal Barthur
Director of Products, Advertising Platforms
InMobi
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There are 438 charts about 'Artificial Intelligence (AI)'
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Technologies that Add Value* to Business According to Companies Worldwide, Nov 2018 (% of respondents)
What Do Companies in Germany, UK and the US Think Will Be the Most Important Driver of Business Growth in the Next Three Years? (% of respondents, March 2019)
How Will Marketing Departments at Digital Retailers in North America Invest in Select Emerging Technologies in 2019? (% of respondents, Feb 2019)
How Are US Companies Funding AI Budgets? (% of respondents, April 2019)
Potential Uses for AI According to US Companies, April 2019 (% of respondents)
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Chatbots Useful for Some Customer Service, but Can't Do Everything Yet
May 14, 2019
Marketers are looking to chatbots to help personalize the automated aspects of customer service, but many believe the technology still has some ways to go before catching up with their expectations.
