Artificial Intelligence (AI)
Reports
Top 10 Tech Trends from CES 2019
This report provides an overview of the most important technology at CES 2019 and what it means for marketers, now and in the future.
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How Artificial Intelligence Enhances Marketers' Dynamic Creative Optimization Efforts
Dynamic creative optimization (DCO) uses multiple data feeds to create a personalized ad experience. To get the most out of those feeds, marketers can employ artificial intelligence (AI) to automate multiple facets of DCO. Prajwal Barthur, InMobi's director of products for advertising platforms, talked to eMarketer's Nicole Perrin about how marketers can take advantage of AI as they rely more on DCO for more personalized ad campaigns.
Prajwal Barthur
Director of Products, Advertising Platforms
InMobi
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Most Important Factors to US Executives in Trusting AI Within Their Company, March 2019 (% of respondents)
Do US Executives Trust AI? (% of respondents, March 2019)
Do US Executives Think AI Will Disrupt Their Business in the Next 3 Years? (% of respondents, March 2019)
Do US Executives Have a Positive Outlook on AI? (% of respondents, March 2019)
What Are the Leading Types of Service/Technology that Would Increase the Likelihood of Making a Digital Purchase According to Luxury Good Buyers in China? (% of respondents, Jan 2019)
More On: Artificial Intelligence (AI)
See AllChatbots Useful for Some Customer Service, but Can't Do Everything Yet
May 14, 2019
Marketers are looking to chatbots to help personalize the automated aspects of customer service, but many believe the technology still has some ways to go before catching up with their expectations.
Awash in Data, Marketers Still Find Ad Targeting Capabilities Lacking
Apr 11, 2019
The push for more effective ad targeting remains one of marketers’ chief occupations. More than half of client-side marketers surveyed by Econsultancy and Adobe said leveraging data for more effective segmentation and targeting is among their top three organizational priorities this year.
