Artificial Intelligence (AI)

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Will AI Change How People Approach Creative Work?

Aug 08, 2018

Advertisers and artists believe that artificial intelligence will boost their output over the next two years.

Artificial Intelligence Roundup 2018

Aug 08, 2018

Investment and interest in artificial intelligence (AI) remains high, though large-scale adoption is happening more slowly. Still, many companies have ambitious plans for AI systems and are looking to them to improve their business operations. eMarketer has curated this Roundup of articles, insights and interviews to help you understand today's AI landscape and how marketers are putting it to work.

Social Media and AI Roundup

Aug 08, 2018

Social media marketers and advertisers are looking beyond the hype and mysticism of AI, and seeing its potential for both effective campaign management and optimization. eMarketer has curated this Roundup of articles, insights and interviews so you too can get a sense of the real reality of AI and how it can support your social campaigns. (Robot not required.)

Why Marketers Struggle to Define Artificial Intelligence

Jul 12, 2018

What exactly is the difference between artificial intelligence and machine learning? If you’re unsure, don’t worry—you’re not alone.