Artificial Intelligence (AI)
Reports
Top 10 Tech Trends from CES 2019
This report provides an overview of the most important technology at CES 2019 and what it means for marketers, now and in the future.
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How Artificial Intelligence Enhances Marketers' Dynamic Creative Optimization Efforts
Dynamic creative optimization (DCO) uses multiple data feeds to create a personalized ad experience. To get the most out of those feeds, marketers can employ artificial intelligence (AI) to automate multiple facets of DCO. Prajwal Barthur, InMobi's director of products for advertising platforms, talked to eMarketer's Nicole Perrin about how marketers can take advantage of AI as they rely more on DCO for more personalized ad campaigns.
Prajwal Barthur
Director of Products, Advertising Platforms
InMobi
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There are 786 charts about 'Artificial Intelligence (AI)'
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Business Value of AI to the Banking Industry in Asia-Pacific, 2018, 2024 & 2030 (billions)
Types of Technology that Companies Worldwide Invest In as Part of Their Digital Transformation Strategy, Feb 2019 (% of respondents)
Consumer Marketing Channels Used by US Healthcare Marketers, 2016-2018 (% of respondents)
Allocation of Marketing Budget in 2018 According to US Healthcare Marketers, by Channel (% of total)
Which Select Technologies Do Companies Worldwide Have Concrete Plans to Use? (% of respondents, Jan 2019)
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