Artificial Intelligence (AI)
Reports
Canada Trends in 2019
Previewing three trends that will impact how brands engage consumers in Canada next year.
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How Artificial Intelligence Enhances Marketers' Dynamic Creative Optimization Efforts
Dynamic creative optimization (DCO) uses multiple data feeds to create a personalized ad experience. To get the most out of those feeds, marketers can employ artificial intelligence (AI) to automate multiple facets of DCO. Prajwal Barthur, InMobi's director of products for advertising platforms, talked to eMarketer's Nicole Perrin about how marketers can take advantage of AI as they rely more on DCO for more personalized ad campaigns.
Prajwal Barthur
Director of Products, Advertising Platforms
InMobi
Charts
There are 653 charts about 'Artificial Intelligence (AI)'
Most Recent Charts
Brand Marketers in Europe and the US Who Believe AI Increases Performance in Digital Ad Campaigns, Spring 2018 (% of respondents)
How Are Customer Experience (CX) Executives Worldwide Using AI to Support Their Company's Customer Sentiment Analysis? (% of respondents, July 2018)
How Much Improvement Have Customer Experience (CX) Executives Worldwide Seen Due to AI Investments in Their Company's CX Processes? (% of respondents, July 2018)
Brand Marketers in Europe and the US Who Are Using AI/Machine Learning Capabilities for Marketing, Spring 2018 (% of respondents)
What Do Professionals Worldwide See as the Most Significant Barriers Organizations Face in Adopting AI? (% of respondents, Feb 2018)
More On: Artificial Intelligence (AI)
See AllSuccessful AI Adoption Requires Clear Strategies
Dec 06, 2018
One of the most crucial aspects of setting up artificial intelligence products is making sure that a clear strategy is driving its adoption.
How AI Can Empower Ad Personalization
Nov 12, 2018
Among the capabilities that marketers are not yet deploying, those related to personalization were considered to be one of the most helpful tactics in improving advertising results, according to a study by RevJet and Forrester Consulting.
How Many Seniors Are Using Smart Speakers?
Nov 02, 2018
Unsurprisingly, seniors are the least likely adults to use any voice technology. According to our estimates, 3.8 million seniors in the US will use a smart speaker this year.
Designers Want More 3-D and AR/VR Projects
Nov 01, 2018
Creative professionals would rather work on projects centered around emerging technologies than spending more time coding, according to a recent study.
What Do Marketers in China Think Are the Main Benefits of AI? (% of respondents, Sep 2018)
Oct 18, 2018
What Types of AI Technology Are Marketers in China Familiar with? (% of respondents, Sep 2018)
Oct 18, 2018
