Artificial Intelligence (AI)
Biometric technology may soon give marketers the opportunity to learn more about their customers and deliver personalized messaging. While this could be a potential boon for business, it also has major privacy implications.View this Report
Dynamic creative optimization (DCO) uses multiple data feeds to create a personalized ad experience. To get the most out of those feeds, marketers can employ artificial intelligence (AI) to automate multiple facets of DCO. Prajwal Barthur, InMobi's director of products for advertising platforms, talked to eMarketer's Nicole Perrin about how marketers can take advantage of AI as they rely more on DCO for more personalized ad campaigns.
Director of Products, Advertising Platforms
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Operational Areas in Which Retailers in Asia-Pacific Have Implemented AI Technology, July 2019 (% of respondents)
Challenges of Implementing AI Technology According to Retailers in Asia-Pacific, July 2019 (% of respondents)
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How Do Consumers Feel About Biometrics?
Oct 10, 2019
More retailers are investing in biometrics, including behavioral tracking and facial and voice recognition to not only improve store security—and potentially catch shoplifters—but to also target consumers with promotional content.
How Retailers Are Using Biometrics to Identify Consumers and Shoplifters
Oct 03, 2019
Though most are loath to admit it, retailers already make extensive, behind-the-scenes use of biometrics to track employees, nab shoplifters and improve store security.
Q&A: Understanding the Customer Path to Purchase Isn’t Always Easy, but AI’s a Good Start
Sep 03, 2019
Marketers have long grappled with how to best leverage the data they’ve collected. It’s certainly a challenge as data fuels nearly all of their marketing efforts—including personalization, audience segmentation and targeting.
AI, Machine Learning Are Helping Retailers Spot Flaws in the Customer Experience
Aug 15, 2019
Retailers can’t always rely on customer feedback to measure the success of their ecommerce platforms. Small technical issues, which often go unnoticed by the business itself, can significantly hinder the customer experience.
Consumers Are More Likely to Use Emerging Technology When Interacting with Retailers
Aug 07, 2019
Consumers are hesitant to engage with the latest automated customer experience offerings. In industries like healthcare and financial services, many prefer to consult with humans through traditional mediums. But in retail, more are willing to use emerging technologies—including chatbots and artificial intelligence (AI).
Can Conversational Commerce Save Retail? | Sponsored Content
Jul 12, 2019
About 85% of consumer transactions happen inside of a retail location, but most conversational commerce companies only focus on 15% of transactions that happen online. Inmar shares why marketers don’t need to limit chatbots and other one-to-one tools to just ecommerce transactions.
Artificial Intelligence Trends Roundup 2019
Jul 11, 2019
The artificial intelligence (AI) ecosystem is complex and in a state of constant flux. Though far from perfect, one thing is certain: Many business leaders are already bullish about AI’s ability to improve operations. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in AI.
How AI and Machine Translation Are Changing the Language Services Industry
Jul 04, 2019
As businesses work to localize their marketing strategies, advances in artificial intelligence (AI) and machine translation (MT) are making it easier to customize content for multinational audiences. As a result, the language services industry—which specializes in translation and localization—is experiencing a huge digital transformation, leaving translators and other language experts increasingly anxious about the future of their profession.