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Zola Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Zola

Tips from Zola on AI use from chatbots to creative and more

Article
Jun 21, 2024

“I wish more brands would take more small swings to see what kinds of new experiences, products, interactions they can create [with generative AI],” said Jenny Nicholson, founder at creative AI agency Queen of Swords. The agency worked with wedding planning site Zola to develop its Split the Decisions chatbot last year.

This year's wedding boom presents a unique opportunity for retailers

This year's wedding boom presents a unique opportunity for retailers

Article
Apr 08, 2022

2022 stands to be a record year for weddings: Retailers that cater to the growing number of couples planning to tie the knot this year should generate strong gains.

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