“I wish more brands would take more small swings to see what kinds of new experiences, products, interactions they can create [with generative AI],” said Jenny Nicholson, founder at creative AI agency Queen of Swords. The agency worked with wedding planning site Zola to develop its Split the Decisions chatbot last year.
2022 stands to be a record year for weddings: Retailers that cater to the growing number of couples planning to tie the knot this year should generate strong gains.
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