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Zenith Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Zenith

Global ad spend will grow more than 10% this year as economy recovers quicker than expected

Article
Jun 15, 2021

Worldwide ad spend soars: Total media ad spending will grow faster than anticipated this year, spurred by strong growth in digital and the rapid economic recoveries seen in countries with vaccine access.

Global Digital Video 2019

Global Digital Video 2019

Report
Sep 19, 2019

Digital and mobile video viewership, adoption of subscription over-the-top (OTT) services and video ad spending are on the rise throughout the world as audiences, programmers and advertisers continue to shift focus from traditional to digital platforms.

US Automotive Digital Ad Spending 2019

US Automotive Digital Ad Spending 2019

Report
Jul 25, 2019

Automotive digital ad spend is increasing, but growth is decelerating due to larger forces at play.

India Time Spent with Media 2019

India Time Spent with Media 2019

Report
May 30, 2019

Traditional and digital channels are driving media consumption in parallel in India, unlike Western countries where time spent with traditional media is shrinking.

Television Update, Fall 2018

Television Update, Fall 2018

Report
Nov 28, 2018

Growth estimates and the key near-term drivers for addressable, programmatic, and over-the-top TV.

Affluents in France, Germany and the UK

Affluents in France, Germany and the UK

Report
Jul 09, 2018

Affluent consumers are a vital target audience for many brands. This report looks at the media habits and preferences of affluent individuals in France, Germany and the UK, how these groups are changing, and the ways marketers are aiming to reach them.

What’s Next for Voice Control?

What’s Next for Voice Control?

Report
Jun 27, 2018

Rapid adoption of digital assistants, smart speakers and other voice-controlled devices is changing the face of human-machine interaction. This report examines the state of the market for these technologies and what’s likely to happen next.

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