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Zappos Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Zappos

Sephora partners with Zappos to grow reach

Article
Apr 03, 2023

In an unlikely collaboration, Zappos and Sephora join forces: The partnership gives Sephora access to Zappos’ considerable shopper base, but may benefit the latter more as demand for beauty grows.

Why Amazon is bringing change to Zappos

Article
Feb 13, 2023

Amazon reportedly laid off about 20% of Zappos’ workforce in January: The retail giant is cutting costs at Zappos and elsewhere as it recalibrates for slower growth.

Companies are relying on brand equity to overcome economic headwinds

Companies are relying on brand equity to overcome economic headwinds

Article
Apr 08, 2022

Inflation isn’t stopping consumers from buying premium brands: Levi’s and Birkenstocks are some of the companies leveraging their brand equity to raise prices and secure favorable retail partnerships.

Shoppers Don't Fully Trust Retailers to Protect Personal Data

Shoppers Don't Fully Trust Retailers to Protect Personal Data

Article
Nov 15, 2018

With reports of cybersecurity mishaps surfacing periodically, the retail industry has only a so-so reputation for protecting consumer data. In fact, data breaches have just become a part of doing business.

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