Yotpo Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Yotpo
Shopify is bolstering tools for international storefronts and marketing

Shopify is bolstering tools for international storefronts and marketing

Article
Sep 15, 2021

Shopify lets merchants go worldwide: A new global commerce hub and a recent investment in marketing tools hint at Shopify’s future.

More D2C Brands Are Relying on Traditional Channels. Here's Why.

More D2C Brands Are Relying on Traditional Channels. Here's Why.

Article
Jan 23, 2020

With a robust cache of data in tow and proven success with social, direct-to-consumer (D2C) brands have shifted their focus to more traditional mediums with the hopes of attaining a broader customer base.

US CPG Digital Ad Spending 2019

US CPG Digital Ad Spending 2019

Report
Jul 25, 2019

CPGs are increasing their search budgets, but private-label competition and mergers and acquisitions activity is hampering overall ad spending growth.

US Retail Digital Ad Spending 2019

US Retail Digital Ad Spending 2019

Report
Jul 25, 2019

Retail ad budgets continue to grow at a steady pace as retail stalwarts battle disruption from Amazon and other digitally savvy companies.

Where Are D2C Brands Investing Their Marketing Dollars?

Where Are D2C Brands Investing Their Marketing Dollars?

Article
Jun 07, 2019

Direct-to-consumer (D2C) companies continue to disrupt traditional retail, and taking note of their marketing investment strategies might benefit traditional retailers that see these digitally-native newborns as competition.

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