Informed by over 60 interviews with CMOs, this report covers how the top marketing position has evolved in recent years, what that means for marketing teams and other departments, and analyzes what skills are needed to succeed in the role now and in the future.

Most brands today realize the importance of monitoring customer ratings and reviews. However, businesses need to take the next step and connect their reputation management strategy to the entire customer experience. Yext shares three best practices to build a great reputation across all touchpoints.

Voice search and voice control have changed our landscape over the last couple of years. Yext shares how voice is shaping the emerging customer experience and its direct impact on business of every kind.

For 20 years, CMOs have viewed homepage traffic as the most important measure of success for their digital marketing initiatives. But today, the customer funnel now exists off your website and in other places like apps, maps, voice assistants and more.

Whether you own a local business, or handle digital marketing for a brand which operates physical locations, the quality of your local business listings can either improve—or erode—your customer experience. Seventy-three-percent of high-intent consumers don’t visit a brand’s website before making a decision, according to Yext research.

In this on-demand Meet the Analyst Webinar, eMarketer principal analyst Lauren Fisher breaks down how successful companies make sense of customer engagement by mapping the customer journey and examining the metrics that matter.

Voice-activated technology is in the early stages of development, but it has the potential to change the way healthcare brands, providers and patients interact—eventually making the healthcare system more efficient and effective.

Many companies feel good about the progress they’ve made in digital transformation, but is that confidence stalling them from achieving true results? In this presentation, we pair qualitative insights with survey data to help marketers get a pulse check on their progress.

Marketers are at different stages of digital transformation—some have the basics down, while others are starting from the ground up. At Dmexco last week, we asked several industry experts about their own efforts. Here's what they said.