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Word-of-mouth Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Word-of-mouth
Out-of-home sports ads are turning viewers into talkers

Out-of-home sports ads are turning viewers into talkers

Article
Dec 12, 2025

42% of consumers discuss sporting events with friends or family after seeing out-of-home (OOH) ads, according to a September report from The Harris Poll.

UK Social Commerce 2022

UK Social Commerce 2022

Report
Nov 03, 2022

UK consumers’ hearty appetite for ecommerce hasn’t extended to social shopping. But there is strong potential for growth as TikTok triggers a new wave of community-driven commerce.

Influencers More Likely to Inspire Gen Zer and Millennial Purchases

Influencers More Likely to Inspire Gen Zer and Millennial Purchases

Article
Feb 13, 2020

Younger generations are more likely to buy products based on influencer recommendations, as well as consider them reliable. However, these demographics still see influencers as less trustworthy than other sources.

More D2C Brands Are Relying on Traditional Channels. Here's Why.

More D2C Brands Are Relying on Traditional Channels. Here's Why.

Article
Jan 23, 2020

With a robust cache of data in tow and proven success with social, direct-to-consumer (D2C) brands have shifted their focus to more traditional mediums with the hopes of attaining a broader customer base.

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