Women's apparel Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Women's apparel

Nike enlists Kim Kardashian’s Skims to help with brand recovery

Article
Feb 18, 2025

Nike partners with Skims to launch women’s activewear brand: NikeSKIMS combines the former’s performance expertise with the latter’s form-fitting style and emphasis on inclusivity.

As consumers pull back on discretionary purchases, Macy’s leans into higher-margin private labels

Article
Aug 11, 2023

Macy’s looks to private labels to boost its bottom line: As consumers pull back on discretionary spending, retailers are turning to private labels to differentiate their merchandise and improve margins.

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