Condé Nast-owned magazine Wired is promoting an out-of-home (OOH) campaign for its upcoming politics issue in a massive brand marketing effort spanning cities including New York, Los Angeles, Austin, and Washington, DC. Wired’s omnichannel approach highlights how combining trust, talent visibility, and multi-format reach drives stronger engagement and brand outcomes.

MFA sites still plague open web exchanges: AI allows bad actors to rapidly produce fraudulent websites and use bots to drum up fake pageviews, muddying the ad ecosystem.

As the AI search engine raises more capital, its reliance on data scraping casts a shadow over its ambitious plans for ad-driven revenue.

The ad industry is still hyperreliant on cookies: Despite an imminent phaseout, a Wired report found that the most popular websites share data with thousands of companies.