Fintech has evolved from a disruptive force to a foundational layer of modern financial services.

Competing with lenders is part of this play.

The integration of Nutmeg brings retail wealth management under its brand.

Prediction market companies Polymarket and Kalshi are valued in the billions of dollars—but risk abounds.

Wealthfront, a roboadvisory wealth tech, announced Wealthfront Home Lending, a mortgage platform for purchase loans and refinancing. It will offer fixed- and adjustable-rate conventional and jumbo loans up to $5 million. Wealthfront Home Lending will for now be an incremental revenue source. But it threatens banks’ mortgage business by accelerating growth in digital mortgage companies. Online lenders like Rocket Mortgage already compete in the space on customer convenience, digital experience, and mortgage rates. Banks will struggle to catch up.

Wealthtech funding for 2025 is set to double last year’s figure and has already hit $4.2 billion as of September, according to a CB Insights report. And based on year-over-year hiring, three of the top five fastest-growing fintech segments fall under wealthtech. In our September 2025 report “Winning the Great Wealth Transfer in Wealth Management,” we noted that banks face three key considerations in competing against wealth techs: How to blend self-service and human connection, how to personalize services, and what investment vehicles to offer.

The market downturn is hitting investment managers’ revenues and wealthtech funding alike. Wealth and asset managers’ will need to infuse digital capabilities and data insights across their organizations to seize long-term growth opportunities.