Retailers are expanding their footprint on college campuses. PacSun and Bath & Body Works are among the brands looking to boost recognition and build long-term loyalty. With Gen Z's spending power projected to reach $12 trillion by 2030, brands are smart to meet these consumers where they are. By making their products convenient to college students, retailers increase the odds that those shoppers will give them a try—and potentially form lifelong brand connections.

7-Eleven to open 500 larger, food-focused stores by 2027: The struggling c-store chain hopes that more food options and a larger product assortment will restore traffic and sales.

7-Eleven to close nearly 450 North America stores as it struggles to adapt to shoppers’ shifting c-store habits: The retailer is also investing in digital and loyalty programs and improving its food options to win back customers.

From 1-hour delivery to drive-thru grocery pickup to offering myriad payment methods, convenience rules for the modern shopper. But when it comes to actual convenience stores, one of the only things going for them is being in the right place at the right time.