US fashion ecommerce is maturing just as AI, social commerce, and resale gain traction. Slower growth and costly returns are raising the stakes, reshaping how consumers discover, decide, and buy.

As the market for personal luxury goods emerges from a prolonged period of recalibration, growth hinges on fostering innovation and engagement with core consumers across the globe.

With luxury poised for a modest recovery in 2025, brands and retailers need to understand consumers’ buying habits and intentions in the world’s largest personal luxury goods market to win a share of spending.

Luxury brands are grappling with downturns in the US and China, the largest markets for personal luxury goods, and will have to seize opportunities for growth from new markets and product innovation.

As the dust settles on luxury’s big post-pandemic rebound, high-end brands will have to become savvier and more flexible to meet evolving consumer demands.

The wearables market, long-dominated by fitness trackers, is shifting to more advanced and varied devices, such as smartwatches and hearables.