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Vine Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Vine

Twitter enters its era of uncertainty

Article
Nov 01, 2022

Twitter in transition: Upheaval follows the leadership change at Twitter as it grapples with ramping up profits and drumming up advertising revenue just as brands and users question its content moderation policies.

Analyst Take: Is BeReal for real?

Analyst Take: Is BeReal for real?

Article
Oct 19, 2022

BeReal is the newest kid on the social media block. The app has already captured the attention of Gen Z, and its growing popularity has sparked copycat features from Snapchat, Instagram and, yes, even TikTok. But do brands of all stripes need to embrace BeReal—or is it not ready for primetime just yet

4 reasons to put the brakes on social audio

Article
Apr 14, 2021

The excitement over social audio is palpable, judging by the number of companies building out apps or features to support it, and by the number of news reports and opinion columns covering it (our own “Clubhouse and Social Audio 2021” report included). But any marketer that’s active in social media should weigh the drawbacks of entering social audio right now. Here are some key issues to consider before jumping on board.

The Weekly Listen: A New Way to Avoid Ads, TV Companion Podcasts and Byte Replaces Vine

The Weekly Listen: A New Way to Avoid Ads, TV Companion Podcasts and Byte Replaces Vine

Audio
Jan 31, 2020

eMarketer principal analyst Mark Dolliver and vice president of content studio Paul Verna talk about a new subscription ad-avoiding service, data privacy in 2020, TV show companion podcasts, Pinterest's new AR tool, giving up on newspapers, Atari-branded hotels and more.

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