Video game ads Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Video game ads
EA Advertising unlocks broad access to attentive gaming audiences
Article
Jun 16, 2026
EA sees gaming’s ad edge: New in-game ads tap audiences that pay more attention and show stronger purchase intent than other formats.
New York laws cracking down on AI in ads are here
Article
Jun 05, 2026
New York reins in AI ads: New rules demand disclosures for synthetic performers and guard the deceased, putting onus on advertisers.
Want to Reach Gamers? Try Mobile
Article
Jan 10, 2019
Most people think of gamers as Xbox-obsessed teenagers, but it turns out that mobile is by far the more popular place to play.
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