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EMARKETER

Viber Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Viber
Generative AI for Customer Service in Retail

Generative AI for Customer Service in Retail

Report
Sep 18, 2024

GenAI could help boost the efficiency of customer service teams and give shoppers access to fast, personalized, 24/7 support. To make the most of the technology, retailers and brands need to understand the key use cases in a customer service setting—and stay mindful of the risks.

Q&A: Demystifying RCS as a potential replacement for SMS in cross-platform messaging solutions

Article
Oct 04, 2022

Focus on cross-platform messaging: Google is ramping up pressure on Apple to adopt Rich Communication Services (RCS) as an equitable cross-platform standard. We breakdown RCS and its potential to unify mobile messaging.

Viber takes a page from WhatsApp with new payments push

Article
Jul 27, 2022

Powerful data and analysis on nearly every digital topic.

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