Sometimes two is better than one. Especially when trying to capture consumer attention in a world of seemingly endless options. Here are four retail partnerships we think could occur in 2024, ranked from most likely to happen (e.g., Pinterest and Ikea) to least likely (e.g., Chewy and Blue Apron), and why we think they make sense.

There’s strong demand for UGG, HOKA, and The North Face: And shoppers are increasingly buying those brands’ products directly, which is helping boost their margins.

Inflation isn’t stopping consumers from buying premium brands: Levi’s and Birkenstocks are some of the companies leveraging their brand equity to raise prices and secure favorable retail partnerships.

Everyone’s concerned about children’s privacy and safety on social media: As more consumers demand that social platforms be scrutinized, a case against TikTok’s handling of children's private data proceeds.

AR, VR, and video games present opportunities that marketers can tap into right now.

Nike files to trademark virtual goods as metaverse inches closer to reality: Many companies have already begun experimenting with branded digital items, but some are starting to take it more seriously as buzz around the metaverse intensifies.