Value shopping trends Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Value shopping trends

Dollar General's value push pulls in higher-income shoppers as core customers strain

Article
Jun 02, 2026

Six-figure households lift comps 2% as value hunting widens.

Walmart resorts to price hikes as tariffs prove too costly to its bottom line

Walmart resorts to price hikes as tariffs prove too costly to its bottom line

Article
May 15, 2025

Walmart will raise prices soon to offset “too high” tariffs: Even with the reduction in China duties, the cost is too much for the retailer and its suppliers to absorb.

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