Trust in consumer banking varies widely in 2026. Primary banks still anchor core products. But confidence differs by generation, product, and channel, with honesty, transparency, and security shaping how consumers evaluate financial providers.

USAA has topped Investor’s Business Daily’s 2025 “30 Most Trusted Financial Companies” ranking. The financial institution (FI) scored exceptionally well across nearly all trust attributes. This ranking reinforces the importance of not only financial soundness, which respondents ranked consistently as their most important factor influencing trust, but also of developing a deep understanding of your customers. And the work doesn’t stop there—it’s what FIs do with that understanding that matters.

PNC’s efforts led to the invalidation of three USAA mobile check deposit patents, opening the door for appeals from both banks.

This sixth annual study ranks mobile app capabilities across 20 US financial institutions on 42 emerging features, weighted by consumer demand.

A company’s Net Promoter Score (NPS) has the potential to impact businesses positively in sales, cost efficiencies, and profits. But why are so many brands misusing it?

Chatbots that use more advanced AI algorithms could give customers a seamless experience transitioning between technology and humans.

Usage-based insurance (UBI) products appeal to consumers who prefer customized services, and their success is attracting droves of new entrants to the UBI arena.

This fifth annual benchmark stacks up 23 US financial institutions against one another, evaluating their mobile app capabilities based on consumer demand for 42 emerging features.

This annual scorecard, weighted based on responses to a consumer survey, ranks the 25 largest US financial institutions by assets by their mobile banking capabilities. The report presents detailed benchmarking data on the availability of 42 mobile features, selected by analysts based on the features’ propensity to help financial institutions differentiate themselves from competitors.