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Ukraine Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ukraine
The Eurovision Song Contest 2023

The Eurovision Song Contest 2023

Report
May 11, 2023

The grand final of this year’s Eurovision Song Contest will take place in Liverpool, UK, on May 13. Attracting a Super Bowl-sized audience, tourists, and viewing parties, the competition’s global reach will provide marketers and retailers with a notable opportunity to drive brand awareness and sales.

The era of uncertainty exacerbates the challenge for advertising agencies

The era of uncertainty exacerbates the challenge for advertising agencies

Article
Sep 29, 2022

Just as agencies came to terms with the pandemic wave, they were forced to contend with the war in Ukraine, ongoing supply chain disruptions, global political polarization and unrest, soaring inflation, and concerns of a recession

Retail Media Ad Spending Forecast 2022

Retail Media Ad Spending Forecast 2022

Report
Aug 08, 2022

In the US, digital retail media and the ecommerce channel are growing faster than any other major ad format except connected TV. This report analyzes our latest retail media forecast and examines the role market uncertainty could play in this space.

How are US shoppers taming their inflating grocery bills?

How are US shoppers taming their inflating grocery bills?

Article
Jun 03, 2022

Price-conscious consumers are economizing at the grocery store as inflation takes hold. Among US adults who are cutting back on groceries, 41% are buying fewer items from name brands, and 29% are spending less on alcohol and spirits.

Twitter sees gentle downward flight in US users but ad revenues rise

Twitter sees gentle downward flight in US users but ad revenues rise

Article
May 16, 2022

Twitter has started a gentle decline in US users. The social media app peaked in 2021 with 57.8 million monthly US users. This year, that figure will flutter downward by 0.5%, hitting 57.5 million by year-end. But it's not all a decline for the platform.

Retailers combat global economic headwinds

Retailers combat global economic headwinds

Article
Apr 11, 2022

A number of economic headwinds threaten to pummel retailers: The war in Ukraine, continued supply chain bottlenecks, and rising inflation are increasing the risk of recession.

War in Ukraine is driving up European prices—and consumer concern

War in Ukraine is driving up European prices—and consumer concern

Article
Apr 06, 2022

European consumers are changing their buying habits vis-à-vis inflation: The war in Ukraine is impacting economic conditions in numerous European markets, driving up prices to near-record levels and reversing recent gains in consumer confidence.

3 new things in advertising: Data collection, streaming subscriptions, and brand reputations

Article
Mar 10, 2022

Read the latest stories in advertising from Insider Intelligence.

How marketers are dealing with the Russia-Ukraine conflict

How marketers are dealing with the Russia-Ukraine conflict

Audio
Mar 10, 2022

On today's episode, we discuss what brands and companies are doing in support of Ukraine, what they should be considering from a brand safety perspective, and what's going to be most important to consumers. Tune in to the discussion with our analyst Dave Frankland.

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Russian invasion is taking a toll on internet access in Ukraine

Article
Mar 09, 2022

Ukraine’s internet access suffering outages from Russian bombardment: Internet companies scramble to restore services but have to limit bandwidth. Skylink’s internet is helping fill gaps but could also be targeted.

Samsung, Netflix, TikTok and PayPal stop sales and services in Russia

Article
Mar 08, 2022

List of Big Tech companies, carmakers shunning Russia grows longer: Services and apps go dark, putting pressure on Russian consumers. But will continued sanctions influence the Russian government?

War in Ukraine will compound global supply chain problems

Article
Feb 28, 2022

Ukraine conflict could bog down various supply chains: Russia and Ukraine are a significant source for materials and energy supplies, and continued conflict and Russian sanctions will lead to shortages.

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