Tvscientific Trends & Statistics
Performance TV tops 2026 spend plans, but transparency remains a barrier for 56%
Performance TV drives growth, but weak transparency undermines trust--meaning marketers should be selective about partners and prioritize contextual targeting.
Pinterest leans into commerce, CTV, and C-suite appointments for growth
Pinterest shifts to yield; its leadership change reinforces focus on performance, commerce, and higher ARPU.
tvScientific funding round signals increased interest in ad tech
tvScientific raises $25.5 million in a series B: The CTV ad tech firm has attracted major brand and measurement partners as the sector continues to grow.
tvScientific rolls out cost-per-outcome model for CTV ad campaigns
tvScientific aims to make CTV a performance marketing channel: The CPO model integrates with affiliate platforms, offering advertisers a low-risk, high-reward option.
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