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Toutiao Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Toutiao

TikTok parent non-China revenues jump 60% despite regulatory pressures

Article
Nov 05, 2024

ByteDance’s non-China revenues grow 60%: TikTok’s ad and ecommerce prowess drive revenues despite regulatory headwinds in US and China.

Innovation in Asia: With AirAsia, the super app concept expands to new industries

Innovation in Asia: With AirAsia, the super app concept expands to new industries

Article
Dec 16, 2021

AirAsia, one of the world’s largest budget airlines, is on a mission to build a regional super app. While it follows in the footsteps of titans like WeChat in China and Gojek in Southeast Asia, if AirAsia succeeds, it will blaze a path for travel and other industries not endemic to the mobile space.

Worldwide Digital Ad Spending Year-End Update

Worldwide Digital Ad Spending Year-End Update

Report
Nov 23, 2021

Every national market in the world will finish this year with more ad spending than in 2020. In most categories, worldwide growth records will be shattered. But 2021 was a very unusual year, following a very unusual 2020.

China Digital Ad Spending 2021: Tech giants keep on cashing in

Article
Apr 16, 2021

In 2020, China was the only major economy to produce economic growth. It’s not surprising, then, that it was also the only major national market to see an increase in total media ad spending. Girded by this economic strength, China’s digital ad market hardly missed a beat.

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