Texting Trends & Statistics
Time Spent With Digital Media, US
Time Spent with Messaging, US
5 charts showing the potential of text message (SMS) marketing
Nearly 4 in 5 people in the US own a smartphone, per our March 2023 forecast. US adults check their phones an average of 114 times each day, and usually do so within the first 10 minutes of waking, per a Reviews.org study.
Brands are only a text away from the Gen Z consumer
Younger generations expect quick responses from brands: Gen Zers and millennials prefer text messaging over email with brands to facilitate faster communication.
Digital Life of US Teens
Messaging Apps and Marketing 2018
With the number of US mobile messaging app users on the rise, these chat apps are an emerging marketing channel. This report explains what marketers need to know about using Facebook Messenger, WhatsApp and the new texting standard RCS.
How the New Texting Standard Will Change Messaging and Marketing
John Duffy, co-founder and CEO of 3Cinteractive, discusses the new texting standard set to replace SMS and what it means for marketers.
Powerful data and analysis on nearly every digital topic.
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