Text messaging Trends & Statistics
Brands are only a text away from the Gen Z consumer
Younger generations expect quick responses from brands: Gen Zers and millennials prefer text messaging over email with brands to facilitate faster communication.
How to Build Loyal Communities Through SMS Marketing | Sponsored Content | Tech-Talk Webinar | On-Demand
Find out how sending a marketing text or SMS message can effectively cut through the noise to reach consumers instantly and directly. Hear from David Ross, SVP of growth, partnerships, and revenue at Community.
Traditional Text Messages Are Finally Changing
Traditional text messages may (finally) be getting an overhaul. In June, Google announced that it will allow Android users in the UK and France to opt in to Rich Communication Services (RCS), the new texting standard intended to replace the current SMS protocol. That's a step forward for RCS, which has been off to a slow start, but it's not likely to mean much for consumers or marketers yet.
How the New Texting Standard Will Change Messaging and Marketing
John Duffy, co-founder and CEO of 3Cinteractive, discusses the new texting standard set to replace SMS and what it means for marketers.
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