Testing Trends & Statistics
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Marketers can tackle A/B testing in-house, but may need help with more complicated analytics
Article
Oct 14, 2024
Over half (55%) of in-house marketers conduct A/B and multivariate testing, the most common type of advanced analytics done in-house, according to April 2024 data from Funnel and Ravn Research.
LinkedIn ushers in new efficiencies with AI-generated copy suggestions
Article
Jun 07, 2023
AI enhances B2B advertising: LinkedIn’s latest feature levers OpenAI models to improve ad creation efficiency.
Outer Aisle’s New App Is as Much of a Testing Tool for New Products as It Is an Engagement Channel
Article
Jul 26, 2020
Launching a new app can be a challenge for many brands. Getting consumers to download and use it continuously can be just as tough.
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