With some legacy identifiers already in the history books and the rest on the chopping block, the digital ad industry is finally getting serious about adopting targeting and measurement practices that don’t rely on cookies and mobile IDs.

The deprecation of the third-party cookie in Chrome will be significantly disruptive for publishers that monetize their sites with advertising. Here’s how web publishers are preparing for a future without third-party cookies.

Advertisers' most-used identifier, the third-party cookie, is going away in less than a year. Mark Connon, general manager at identity graph provider Tapad, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the difference between identity and identifiers, why the digital media ecosystem should be prepared to work with several identifiers going forward, and what will happen when Apple's AppTrackingTransparency framework rolls out.

Attributing revenues to marketing touchpoints is one of marketers’ most challenging yet vital tasks. Read on to learn how marketers are approaching the journey to holistic attribution.

A quarter of US internet users block ads this year, as they demand more relevant, less intrusive messaging to support their media consumption.

Digital plays a bigger role in UK retailing than ever, but the physical store isn’t dead. Rather, consumers want a seamless experience that allows them to switch between channels, devices and locations at will.

As consumers turn to voice assistants for a growing list of everyday activities, marketers are exploring ways to add value to these interactions and boost brand engagement.

Only 5% of senior marketers in North America surveyed by CMO Council and RedPoint Global in March 2018 said they could deliver data-driven experiences in real time across channels.

eMarketer digs into the latest data on usage and advertising, three months after the Cambridge Analytica revelations.