Supplements Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Supplements
Brands bet on wellness to offset consumer pullback
Article
Feb 02, 2026
Brands from PepsiCo to Ulta are leaning on wellness framing to nudge cautious consumers to spend.
Consumers struggle to stick with healthy habits, marketers should step in to educate on the benefits
Article
Dec 16, 2024
Consumers struggle to stick with healthy behaviors: There’s a disconnect between intent and behavior as consumers work to incorporate healthier habits into their daily routines. We discuss the opportunity for health marketers to close this gap.
Nearly half of US consumers mistakenly believe health supplements are FDA approved
Article
Nov 12, 2024
Nutritional supplements are popular in the US, but consumers don’t know how ingredients are vetted: The situation presents brand marketers with an opportunity to fill this knowledge gap and connect with shoppers.
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