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Supermarkets Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Supermarkets
The UK Personal Care and Beauty Consumer 2025

The UK Personal Care and Beauty Consumer 2025

Report
Oct 23, 2025

Our exclusive research reveals what factors are influencing the path to purchase for personal care and beauty products.

UK Loyalty and Membership Programs 2025

UK Loyalty and Membership Programs 2025

Report
Apr 17, 2025

Brand loyalty membership is rebounding in the UK as shoppers turn to loyalty programs for savings. Supermarkets are driving innovation, but there is space for brands and retailers of all sizes to boost revenues and forge stronger customer connections.

Western Europe Retail Loyalty Programs 2024

Western Europe Retail Loyalty Programs 2024

Report
Jul 17, 2024

Loyalty programs are back in the spotlight in Western Europe as consumers seek savings and brands look to boost revenues and gather first-party data.

What to know about today’s grocery shopper in 5 charts

What to know about today’s grocery shopper in 5 charts

Article
Sep 11, 2023

Price matters to everyone, but ease and convenience play an even bigger role in purchase decisions. Plus, retailers should consider revamping their apps to garner more sales and use their target audience to guide in-store and online strategies.

Analyst Take: What's driving the UK rush on retail media networks?

Analyst Take: What's driving the UK rush on retail media networks?

Article
Nov 16, 2022

British supermarket Morrisons became the latest UK retailer to unveil its own retail media network in September. It follows similar moves by Tesco, Boots, and Sainsbury’s—heralding an acceleration of retail media in the UK. This Analyst Take will explore what’s driving the shift, as well as our predictions for the future of UK retail media networks.

Spotlight: Brazil Ecommerce by Category Forecast 2022

Spotlight: Brazil Ecommerce by Category Forecast 2022

Report
Aug 29, 2022

Our inaugural forecast for retail ecommerce sales by product category in Brazil will help retail professionals understand the current state of the country's ecommerce ecosystem. We also look at the 10 categories driving growth in 2022 and beyond.

Life After Lockdown: UK High Street Habits May Default to Digital

Life After Lockdown: UK High Street Habits May Default to Digital

Article
May 18, 2020

Even with a partial lifting of lockdown measures, the coronavirus continues to limit movement of people—and this has hit the UK high street hard. From retailers with a high dependency on physical stores to restaurants and coffee shops without delivery facilities, the obstacles have proven insurmountable for some. For others, the longer-term question is, "Will the UK high street be able to recover when (and if) normalcy returns?"

Thanksgiving Grocery Shopping Shifts Online

Thanksgiving Grocery Shopping Shifts Online

Article
Nov 14, 2018

Online shopping has become a sport during Thanksgiving week and beyond, and it's also starting to play a role in the holiday meal itself. In many ways, the convenience of buying groceries online seems well-suited for larger-than-usual gatherings, even if it is used by only a small number of consumers.

Can Amazon Penetrate Canada's Saturated Digital Grocery Market?

Can Amazon Penetrate Canada's Saturated Digital Grocery Market?

Interview
Nov 07, 2018

Amazon is already one of the top digital retailers in Canada. But that may not be the case with digital grocery, a highly competitive space where established players are vying to fill up virtual shopping carts. eMarketer spoke with Michael LeBlanc, founder and principal of M.E. LeBlanc & Company, about Amazon's role in the country's overall ecommerce landscape and its digital grocery sector.

How Some Retailers Are Innovating in the Digital Grocery Space

How Some Retailers Are Innovating in the Digital Grocery Space

Article
Nov 01, 2018

Online grocery sales are reaching a tipping point, a fact that was a given at the inaugural Groceryshop conference held this week. Overall themes of digital transformation and the power of the consumer emerged while Amazon was mentioned less often than you might think.

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Online Grocery Shopping Is Reaching a Tipping Point

Online Grocery Shopping Is Reaching a Tipping Point

Article
Oct 31, 2018

Even though food and beverage has traditionally been a product category with low digital penetration in the US—we peg the category at 2.8% of all retail ecommerce sales for 2018—online sales are steadily picking up steam.

Not All Shoppers Want Groceries Delivered

Not All Shoppers Want Groceries Delivered

Article
Oct 23, 2018

Even though supermarkets have upped their digital commerce offerings over the past few years and online grocery shopping has been on the rise, a good number of US consumers just aren't that interested in having groceries delivered.

Traditional Grocery Loses Dollar Share to Digital Competitors

Traditional Grocery Loses Dollar Share to Digital Competitors

Article
Aug 20, 2018

According to a new study from Inmar, traditional grocery has been taking hits, not just from newer ecommerce options but also warehouse clubs and big box multichannel retailers. Grocery shoppers are spreading out their spend across more channels than ever, and even smaller retailers feel pressure to offer digital options.

Many Consumers Still Prefer to Shop for Groceries In-Store

Many Consumers Still Prefer to Shop for Groceries In-Store

Article
Jun 04, 2018

In another sign that consumers haven’t fully come around to buying groceries online, a May 2018 survey by Morning Consult reveals that many still prefer to see and touch the products in person.

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