On today’s episode we dive deep into SuperApps. In "The Headlines" we discuss recent SuperApp developments. Then for “Story by Numbers” we highlight four numbers and reveal where SuperApps are heading. In a new debate segment called, “For Argument’s Sake,” we each take opposing positions on which SuperApps will emerge during the next 5 years. Join the conversation with host Rob Rubin and our vice president of content, financial services Dan Van Dyke.
Super apps in Asia, such as WeChat, Alipay, and mobile messaging app Line, have dominated ecommerce and online services in the region for years. Now, some Western apps are trying to build their own super apps by creating marketplaces next to their core financial, social, or delivery services. Most of these apps use a combination of monetization methods, including commissions and ad serving.
Though virtually unknown outside of China, a new crop of local direct-to-consumer brands are making a name for themselves at home—and even outperforming some of the major foreign players.
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