Superapps Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Superapps

The Banking & Payments Show: SuperApps: How could X factor in

Audio
Oct 24, 2022

On today’s episode we dive deep into SuperApps. In "The Headlines" we discuss recent SuperApp developments. Then for “Story by Numbers” we highlight four numbers and reveal where SuperApps are heading. In a new debate segment called, “For Argument’s Sake,” we each take opposing positions on which SuperApps will emerge during the next 5 years. Join the conversation with host Rob Rubin and our vice president of content, financial services Dan Van Dyke.

Western apps make a new push to become super apps

Western apps make a new push to become super apps

Article
Jun 07, 2022

Super apps in Asia, such as WeChat, Alipay, and mobile messaging app Line, have dominated ecommerce and online services in the region for years. Now, some Western apps are trying to build their own super apps by creating marketplaces next to their core financial, social, or delivery services. Most of these apps use a combination of monetization methods, including commissions and ad serving.

D2Cs in China are stepping to global brands with their home-court advantage

D2Cs in China are stepping to global brands with their home-court advantage

Article
Jul 06, 2021

Though virtually unknown outside of China, a new crop of local direct-to-consumer brands are making a name for themselves at home—and even outperforming some of the major foreign players.

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