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As the subscription streaming space swells, viewers are binging and bowing out
Article
May 06, 2022
The recent influx of premium streaming services is changing the way people access movies and TV shows. In the US, 18% of US paid video subscribers purchase just one streaming service, down 17 percentage points from 2019. By contrast, 35% currently pay for four or more services, up 24 percentage points from three years ago.
Should Unsubscribes Be a Cause for Concern?
Article
Nov 19, 2018
No email marketer wants to see an unsubscribe. And even with providing post-unsubscribe check boxes to gather user feedback, motivations aren't always clear.
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