Streaming subscription price increases Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Streaming subscription price increases
CTV’s rise accelerates as marketers brace for a streaming-first future

CTV’s rise accelerates as marketers brace for a streaming-first future

Article
Jan 04, 2026

Rapid shifts in platforms, pricing, and viewer behavior raise the stakes for metadata-driven, future-ready planning.

Seeking profitability, streamers increase subscription prices

Article
Oct 02, 2023

Streaming services were busy increasing subscription prices. It has become more expensive to avoid advertising, which is swaying more viewers to put up with ads.

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