The news: T-Mobile’s T-Satellite service, which launches July 23, will be accessible to customers of competing networks, unlocking carrier-agnostic reach in areas previously off the grid, per CNET. Because the service supports Verizon and AT&T users via eSIM and compatible devices, T-Mobile’s advertisers gain access to millions of new users—without being locked into one carrier’s ecosystem. Our take: As services like T-Satellite make it possible to connect with customers anywhere—marketers who adapt early will shape the next frontier of mobile engagement. They can expand geofenced campaigns to include off-grid locations and explore partnerships around safety, navigation, and outdoor experiences.

Update adds visual intelligence features, app integrations, and automatic opt-in for Apple Intelligence features—which could boost adoption, or annoy users.

In partnership with Starlink, T-Mobile launches a beta for text messaging, bridging coverage gaps and setting the stage for future mobile connectivity.

SpaceX and T-Mobile’s direct-to-cell service promises to eliminate vast dead zones, but the cost to consumers could hinder widespread adoption.

Best Buy looks to distinguish itself from the competition: The struggling retailer refreshes its online and offline presences to turn around its two-year slump.

Inaccurate coverage maps could delay broadband initiatives: SpaceX’s Starlink and Comcast have provided inaccurate coverage data, and now customers are challenging their claims.

Dozens of SpaceX Starlink satellites destroyed in geomagnetic storm: 40 satellites were rendered inoperable a day after launch, calling into question whether low-orbit satellite internet service is viable long term.

Even as tech companies pour money into the metaverse, space-based connectivity, and more sophisticated virtual assistants, they’ll face more pressure.

The company acquired a Facebook team of engineers and physicists to boost its satellite internet venture off the ground. The stealthy acquisition is a much-needed injection of resources and talent as Amazon rushes to enter a market quickly being swallowed up by SpaceX.