Sprouts Trends & Statistics
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Kroger-Publix clash reflects pressurized US grocery landscape
Article
Mar 02, 2026
Rival expansions force sharper value plays and upgraded store experiences.
Grocers double down on private labels as shoppers seek value
Article
May 02, 2025
Private label sales growth outpaced national brands last year: Consumers' growing appetite for value is driving grocers to elevate their brands to compete against established names.
How the pandemic pushed Olipop into the D2C space
Article
Mar 04, 2021
A direct-to-consumer (D2C) strategy wasn’t top-of-mind when soda brand Olipop launched in 2017. In fact, during its first year of business, the brand didn’t even have a website—primarily relying on retail brick-and-mortar partnerships to drive sales. But last year, everything changed.
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