As AI workloads push limits, Microsoft’s repeated outages threaten its once-unshakable claim as a reliable tech leader.

Capable new models and supercomputer plans show progress, but releasing a breakthrough “any-to-any” model next year will test its execution under tight timelines

As it transitions to a for-profit model, OpenAI’s innovations and investments promise growth, but leadership turmoil and rising competition may challenge its dominance.

Artists criticize the rollout over transparency and unpaid labor, suggesting difficulty ahead for AI tools gaining acceptance from users and audiences.

The new AI model empowers marketers and hobbyists alike with streamlined video creation, pushing the company ahead in the booming genAI video market.

Coca-Cola’s full throated embrace of generative AI: The company launched a series of holiday ads made with AI that could inspire others to follow suit.

Firefly’s new genAI tools bring short-form video creation to users, but limited output abilities raise questions about practicality and industry adoption.

OpenAI is prioritizing real-world feedback and safety precautions over rushing the text-to-video tool’s release

Toys R Us offers a high-profile use case of AI video: The toy brand made an ad with OpenAI’s Sora tool, riling creatives.

OpenAI’s Sora could be to video generation what ChatGPT has become to text generation—a user-friendly, scalable tool that creates human-quality work. Tyler Perry put an $800 million studio expansion on hold after seeing the tool in action. And creators with access to the tool have created impressive works, from surreal nature documentaries to underwater fashion shows.

OpenAI's Sora transforms text prompts into quality videos: Marketers get a new tool for dynamic, personalized content creation.