Sojern Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Sojern
Facebook Continues to Be Hotel Marketers’ Most Effective Targeting Tool
Article
Sep 17, 2019
For hotel marketers, Facebook continues to be the most effective advertising platform for targeting new audiences and driving brand awareness, according to research from travel industry ad platform Sojern.
Ad Spend on Travel in the US Is Growing Faster than Other Verticals
Article
Aug 09, 2019
Travel is the sixth-largest industry in terms of ad spending in the US this year, according to our newest estimates. Rising competition and a strong economy are prompting travel companies to increase their ad budgets to capture a larger market share.
US Travel Digital Ad Spending 2019
Report
Jul 25, 2019
Thanks to rising competition and a strong economy, travel companies are increasing their digital ad budgets.
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