Social media beauty trends Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Social media beauty trends
Trust beats TikTok for Australian beauty shoppers
Article
Jul 17, 2026
Only 11% cite influencers as a purchase driver, making value and product credibility more important.
E.l.f. Beauty turns to acquisitions to restore flagging momentum
Article
May 29, 2025
E.l.f. Beauty strikes $1 billion deal to acquire Hailey Bieber’s Rhode: The move could reignite slowing growth and boost its appeal to Gen Z and more affluent shoppers.
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