Snap Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Snap
Payment Channels and Types of Transactions

Payment Channels and Types of Transactions

Report
Feb 28, 2023

Consumer device and behavior trends are affecting payment providers’ strategies across retail, P2P, B2B, disbursement, and cross-border channels. Here’s what that means for the payments ecosystem.

Snap didn’t grow revenue in Q4, but there’s a very good reason

Snap didn’t grow revenue in Q4, but there’s a very good reason

Article
Feb 01, 2023

Snap continues its Q3 storyline into Q4: Users top estimates in fourth quarter, but dwindling cash is a hurdle to innovation and growth.

Shopify rolls out a new service to woo large retailers

Shopify rolls out a new service to woo large retailers

Article
Jan 04, 2023

Can a new service help Shopify attract more enterprise retailers? Commerce Components by Shopify allows large retailers to integrate Shopify’s tools and services into their online platforms.

How Gen Z consumes media in 5 charts

How Gen Z consumes media in 5 charts

Article
Dec 21, 2022

Gen Zers aren’t watching appointment TV. They’re not even the biggest cohort of connected TV users. (That distinction goes to millennials.) Instead, Gen Z is watching short digital videos and looking for new ways to interact with friends. Here are five charts on what Gen Z’s media consumption looks like.

Q4 2022 Digital Video Trends

Q4 2022 Digital Video Trends

Report
Dec 20, 2022

Ads go live on Netflix and Disney+, YouTube ad revenues decline, and streaming services get creative about financing content production.

US Senate’s move to ban is the latest reprisal against TikTok

Article
Dec 19, 2022

US government intensifies stance against TikTok: A permanent ban from government devices could push the public sector to further remove TikTok from devices. But some fear the service is too big to fail.

Gen Z has a 1-second attention span. That can work to marketers’ advantage

Gen Z has a 1-second attention span. That can work to marketers’ advantage

Article
Dec 15, 2022

“Attention must be earned in an instant.” That’s according to our analyst Paul Verna. “The dominant ad formats [on social media] are below 15 seconds and in some cases as low as 3 seconds.”

Musk creates bedrooms at Twitter, prompting city investigation as chaos piles up

Musk creates bedrooms at Twitter, prompting city investigation as chaos piles up

Article
Dec 08, 2022

Musk loyalists put to the Twitter stress test: Bedrooms for Musk associates at Twitter’s headquarters, lawsuits, and failed content standards give competing social media platforms an opportunity to attract users.

Mobile Trends to Watch for 2023

Mobile Trends to Watch for 2023

Report
Dec 01, 2022

Smartphones will play an even bigger role in 2023, connecting devices and experiences while advertisers adjust to a world with less user data.

Rethinking Twitter marketing in 5 charts

Rethinking Twitter marketing in 5 charts

Article
Nov 09, 2022

Advertisers are ditching a tumultuous Twitter in the wake of Elon Musk’s erratic behavior, combined with an underwhelming (or downright concerning) earnings season for Big Tech.

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Feds might probe Musk’s Twitter purchase, FCC commissioner calls for TikTok ban

Feds might probe Musk’s Twitter purchase, FCC commissioner calls for TikTok ban

Article
Nov 03, 2022

Twitter and TikTok regulatory losses would be Meta’s gain: Musk’s Twitter acquisition has attracted federal scrutiny and TikTok could get banned. There might be hope for Facebook and Snapchat after all.

The Daily: Snapchat's record slow revenue growth, BeReal's financial model, and a new app called Gas

Audio
Oct 31, 2022

On today's episode, we discuss why Snap saw record slow revenue growth in Q3, how it still managed to grow users by so much, and where the company goes from here. "In Other News," we talk about the concern over BeReal not having a financial model and what to make of a new social app that is ranked No. 1 in the app store ahead of BeReal and TikTok. Tune in to the discussion with our analyst Jasmine Enberg.

Amazon is becoming an advertising juggernaut

Article
Oct 28, 2022

Amazon’s Q3 earnings are a mixed bag: Strong sales and ad growth helped return the retailer to profitability, but the company’s retail business continues to lose money.

Snap’s losses nearly quintupled in Q3

Snap’s losses nearly quintupled in Q3

Article
Oct 21, 2022

Another brutal quarter for Snapchat: The company’s repeated failure to garner ad interest has left it in a bleak position with an uncertain future.

Walmart Connect expands the reach of its ads to TikTok, Snap, and Roku

Walmart Connect expands the reach of its ads to TikTok, Snap, and Roku

Article
Sep 21, 2022

Walmart has big plans to grow its ad business: Its ad tech platform is working with TikTok, Snap, and Roku to measure how social media and CTV advertising affect sales.

Grocers eye an opportunity serving lower-income consumers

Grocers eye an opportunity serving lower-income consumers

Article
Sep 16, 2022

Grocers seek to make inroads with lower-income consumers: Walmart, Albertsons, and BJ's Wholesale Club are among the retailers eyeing the sizable customer segment.

Pinterest’s ad campaign highlights ‘a different side of the internet’

Article
Sep 16, 2022

Pinterest’s new “Don’t Don’t Yourself” ad campaign highlights the platform as a site for genuineness and creativity, while hinting at the darker sides of other social media networks.

It will be difficult to renew Snapchat’s fortunes—but Snap has a plan

Article
Sep 09, 2022

Leaked memo gives insight into Snap’s future: Older users, enterprise AR, and Snapchat+ growth are all part of the puzzle.

Layoffs at Snap could compromise its AR aspirations

Layoffs at Snap could compromise its AR aspirations

Article
Sep 01, 2022

Snap in survival mode: Snap is laying off some of its augmented reality hardware and software talent, stalling years of innovation and putting its leadership position in AR at risk.

Tech ad revenues declined in Q1, and companies feel the stress

Tech ad revenues declined in Q1, and companies feel the stress

Article
Sep 01, 2022

Google and Meta have maintained a steady lead in digital ad revenues worldwide, ahead of the likes of Amazon, Twitter, and Snapchat. But that's not without their own growing pains. Both Meta and Google saw revenues dip by several billion dollars in Q1 of this year. Still, the companies are tens of billions of dollars ahead of triopoly competitor, Amazon, in digital ad revenues.

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