According to an August 2019 survey conducted by eMarketer and Bizrate Insights, 58% of US internet users have neither used nor are interested in using smart speakers to make purchases. While 4% of respondents said they have made a purchase using a smart speaker at least once, just 2% did so regularly.

This report includes our forecast for smart speaker users in Canada, China, France, Germany, the UK and the US, along with a focus on adoption trends for Amazon and Google.

Consumers in the market for a smart speaker have more options than ever, and Amazon will lose some of its majority share as a result.

Voice commerce might one day change how people shop online. But for now, only a minority of consumers regularly use a voice-activated smart speaker to make purchases.

The number of smart speaker users in the UK is set to grow by almost one-third in 2019, after doubling this year. And the speaker of choice is decidedly the Amazon Echo, according to eMarketer’s latest forecast. But how long will Amazon be able to hold on to the lead?

Previewing three trends that will impact how brands engage consumers in Canada next year.

More people are leaning on voice-enabled devices for routine tasks, like research. But when it comes to voice commerce, most still prefer to shop the traditional way.