The findings: Bank of America’s report “A Window to Gen Z’s Financial Health” looks at some of the biggest financial stressors that Gen Zers face. 36% say their income doesn’t cover the cost of their basic needs. The survey also reveals the efforts Gen Zers have made in the last year to still meet their financial goals. 51% put money in savings. 24% paid off debt. 25% put money into retirement accounts. 41% started shopping at more-affordable grocery stores. Our take: Banks can effectively engage with Gen Z by offering products and services that acknowledge the desire for short-term gratification and long-term financial stability.

The share of worldwide video entertainment smart home device shipments will decrease between 2022 and 2026 as the number of smart security device and smart lighting device shipments grow.

Google Assistant is the most popular voice assistant in the US, followed by Apple’s Siri and Amazon’s Alexa, per our estimates. Come 2024, 88.8 million people will use Google Assistant, 84.2 million will use Siri, and 75.6 million will use Alexa.

Just 14% of US adults regularly use cashierless checkout, like mobile scan-and-go and just-walk-out technologies. That figure is higher among 18- to 34-year-olds, at 21%, while only 6% of 55- to 65-year-olds use the tech routinely.

As of February 2022, nearly 30% US households with Wi-Fi had an Amazon Fire TV device. More than 20% owned an Echo smart speaker, Fire tablet, or both.

US average time spent with digital will hit 8 hours and 14 minutes per day in 2022 after first crossing the 8-hour mark last year. That 1.9% increase isn't as big as in past pandemic years, but it's still eating up a bigger share of overall time spent with media.

The number of smart buildings worldwide is projected to climb from 45 million this year to 115 million in 2026, an increase of more than 150%, as demand grows for secure, energy-efficient developments.

As of January 2022, 35% of people ages 12 and over in the US own a smart speaker, up just 2 percentage points from the year before. That’s following an increase of 6 percentage points year over year in 2021.

As more users adopt smart home products, brands will have an increasing number of opportunities to reach and interact with their customers if they keep privacy needs in mind.

Despite Peloton's recent losses, the company still boasts the most popular piece of smart fitness equipment among US adults, with 32% owning Peloton devices.

US advertisers are spending about a third of their nonsocial programmatic display ad dollars on fees this year—aka the “ad tech tax.” Read on to learn more about our inaugural estimates of spending on programmatic fees.

Consumer privacy concerns affect marketing practices and will continue to alter the digital advertising landscape. Here’s what digital marketers and their companies need to know.