Sincera Trends & Statistics
The Trade Desk beats Q1 expectations, posts 25% revenue growth
After last quarter’s rare miss, The Trade Desk delivers: Strong earnings and UID2 adoption signal confidence for 2025 and beyond.
The Trade Desk will acquire Sincera as it fights competition from sellers
The Trade Desk bolsters its data by acquiring Sincera: The deal hints at a future for DSPs, which face increased competition from sellers.
Programmatic Advertising Forecast and Ad Tech Trends H2 2024
Advertisers won’t have to quit third-party cookies cold turkey, but long-standing market dynamics around access to quality data aren’t going anywhere.
Ad Measurement Trends H2 2023
Historically traditional channels are being digitized, theoretically opening the door to more robust measurement. At the same time, third-party identifiers are being ousted in favor of identity solutions that preserve consumers’ privacy.
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