“What’s really exciting about retail media is a lot of it is uncharted territory,” said Paul Longo, general manager of retail media at Microsoft. “We’re in inning two, inning three. What’s gotten us here will not get us where things need to be.”
For many brands, language barriers and cultural differences present major impediments to cross-border marketing. Now, artificial intelligence (AI) technology is helping marketers connect more effectively with global and local audiences.
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