Signals Trends & Statistics
Google globalizes non-skip ads as CTV becomes a premium reach play
AI-optimized non-skip ads promise full views, but success hinges on premium creative, not forced frequency.
YouTube TV wins out in Disney, ESPN carriage dispute
Disney and YouTube TV struck a new carriage agreement late Friday, ending a nearly two-week clash that made more than 20 Disney channels, including ESPN and ABC, unavailable on the pay TV service. The outcome reinforces that YouTube is one of the most powerful forces in digital video, pay TV, and streaming. With a pay TV audience that eclipses its competitors and a viewership that is increasingly moving to digital platforms, YouTube TV is well positioned to capture sports-hungry audiences and the advertisers eager to reach them.
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