Shutterfly Trends & Statistics
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Brand Anatomy: How Shutterfly leans into marketing channels that go beyond personalization
Audio
Feb 23, 2022
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Jim Hilt, president of Shutterfly, to discuss how his personalization brand is leaning into a traditional TV campaign for the first time, all while experimenting with nonfungible tokens and next-gen social media efforts to increase its reach with Generation Z.
Q&A: Shutterfly personalizes gift-giving and empowers the creator economy
Article
Dec 03, 2021
Insider Intelligence spoke with Jim Hilt, president of Shutterfly, which when combined with recent acquisitions Snapfish and Spoonflower, reaches more than 21 million customers.
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