Showrooming Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Showrooming
Latin America Digital Shopping Habits 2026

Latin America Digital Shopping Habits 2026

Report
Mar 04, 2026

Our exclusive survey data examines the path to purchase across six markets in Latin America as digital marketplaces, social commerce, and AI reshape shopping behavior.

Two-Thirds of Shoppers Check Phones In-Store for Product Information, Skipping Store Associates

Two-Thirds of Shoppers Check Phones In-Store for Product Information, Skipping Store Associates

Article
May 08, 2019

According to a March 2019 RetailMeNot study, internet users looking for more information in-store often skip approaching retail associates and go directly to their smartphones. Sixty-nine percent of respondents said they would look for reviews on their phone first, and 53% would search for deals before speaking with an employee.

Mcommerce Is the Path to Profits with Holiday Sales Expected to Surge 32%

Mcommerce Is the Path to Profits with Holiday Sales Expected to Surge 32%

Article
Oct 08, 2018

For the 2018 holiday season, eMarketer expects total US retail sales to grow 4.1% to $986.8 billion, with ecommerce jumping 16.2% to $123.4 billion.

US Omnichannel Retail StatPack 2018

US Omnichannel Retail StatPack 2018

Report
Jul 30, 2018

This StatPack provides a visual overview of major omnichannel retailing trends in the US.

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