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Showrooming Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Showrooming
Two-Thirds of Shoppers Check Phones In-Store for Product Information, Skipping Store Associates

Two-Thirds of Shoppers Check Phones In-Store for Product Information, Skipping Store Associates

Article
May 08, 2019

According to a March 2019 RetailMeNot study, internet users looking for more information in-store often skip approaching retail associates and go directly to their smartphones. Sixty-nine percent of respondents said they would look for reviews on their phone first, and 53% would search for deals before speaking with an employee.

Mcommerce Is the Path to Profits with Holiday Sales Expected to Surge 32%

Mcommerce Is the Path to Profits with Holiday Sales Expected to Surge 32%

Article
Oct 08, 2018

For the 2018 holiday season, eMarketer expects total US retail sales to grow 4.1% to $986.8 billion, with ecommerce jumping 16.2% to $123.4 billion.

US Omnichannel Retail StatPack 2018

US Omnichannel Retail StatPack 2018

Report
Jul 30, 2018

This StatPack provides a visual overview of major omnichannel retailing trends in the US.

Powerful data and analysis on nearly every digital topic.

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