Shoppable livestream Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Shoppable livestream
US retailers are determined to get live shopping off the ground
Article
Oct 10, 2023
Retailers hold firm on live shopping despite sluggish US adoption: TikTok Shop made the format a cornerstone of its ecommerce strategy, while Macy’s and Poshmark see early progress.
Can TikTok Shop crack the US ecommerce market?
Article
Jun 12, 2023
TikTok aims to quadruple the size of its global ecommerce business in 2023. But TikTok Shop’s US rollout has been complicated—and that could have implications for the company’s aggressive goal.
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